Optimizing for Sign-Ups
 

I'd be interested to learn about the successes and failures you guys have had with regards to optimizing your sign-up form. Which pages do you find have given you the best conversions? What position on the page seems to really grab your site visitors' attention and think "I have to sign-up to this.." :)

Re: Optimizing for Sign-Ups
 

For me in the past having an optin form in the top center of the actual page worked good.

Also in the top right of my Site has been good, too.



- Robert Andrew

Re: Optimizing for Sign-Ups
 

A prominently incentivized opt-in on the content-rich landing page of a website has always given me the best conversions.

Squeeze pages have always given me the most conversions, instead (back in the days when I used to use them).

You typically build different lists, with these two very different approaches, because different people opt in to each.

In every niche in which I've split-tested (for 6 months each), squeeze pages have built me bigger lists which produce less income.

Moral of the story - "best" and "most" are two very different things: monitoring according to subscriber-numbers rather than according to income is a mistake. I earn more from opting in 15% of the visitors to a content-rich site (even if it's just a small, content-rich site) than I do from opting in 45% of the visitors to a squeeze page. ;)

If you're aiming at the highest-quality list of the best-motivated and most accurately targeted subscribers, I don't think it makes any difference. I think these discussions of "which position is best" are mostly for people who measure things according to subscriber-numbers. I've had my opt-ins at the top-left and top-right positions on landing page, without noticing any difference at all between the two. The people you want and need to subscribe are the ones who want to, anyway. The ones who have to be "persuaded" by the position of something aren't so relevant, by comparison. :smilies_confused:

Just my perspective, as they say. :o I know that many people disagree with it (but they're people who haven't methodically split-tested it for themselves! ;) ).

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Re: Optimizing for Sign-Ups
 

Interesting. Were they on squeeze pages or the content rich kind of pages that Alexa mentioned?

Re: Optimizing for Sign-Ups
 

Yeah, it's that whole quality or quantity thing again and I definitely want quality :D So I guess the blog section of a site would be perfect then?! Let the quality content drive them towards that sign-up :D

Re: Optimizing for Sign-Ups
 

Another thing I meant to ask initially was how big of a difference offering an incentive such as a free eBook or report makes? I would imagine this increases sign-ups, but are they sign-ups of the lower or higher quality variety? That's what I'm really interested in :D

Re: Optimizing for Sign-Ups
 

I offer a free ebook and it does help but I do notice some people leave when the realise its a book they didn't want