fashiononline

I'm working for an online fashion webshop, and our conversion rate is quite low (around 0,4%).
I don't want to put a link here, since I'm a bit scared of google :p
The site is called PASAR FASHION ONLINE (google it and we'll be on top).

Please have a look (maybe try out the shopping process) and let me know if you have any tips you think would increase conversion. It would be very much appreciated!!

joshsiaw

Perhaps you could have some descriptions to the pictures. It might be a good idea to have the offers at the top above the fold and have it stand out from the rest of the products.

Might not hurt to have the font larger as well.

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fashiononline

Cool, thanks!
You mean on the collection pages, right? Have the text/prices under the photo instead of having it on mouse-over?

Jack Sarlo

Perhaps because the homepage doesn't give any hit whatsoever that those items are actually for sale - at first I thought those are pictures of guys, perhaps you're an artist showcasing pictures. There's nothing in the first half of the page that indicates those items are for sale.

For instance that big hand with tatoo and rings - it's just a hand. There's absolutely no way to know you're actually showing off the rings for sale - so you have to put some sort of headline to focus the visitors attention on the rings, e.g.

Jewelry Rihanna and Daft Punk Wear With Pride. - White Brass - With an Ancient Handmade Touch!

Don't you think putting that underneath the hand picture will get it more clicks?

You have all that good information that visitors can read but it's hidden in one small paragraph (and they have to click on the hand to even see it) - show off these benefits, that's what visitors want to read and see. No one will read that paragraph on the top of the page (/collections/beneath-the-roses).

Visitors don't care about the brand name - just highlight the benefits and exciting features, and remove the useless stuff.

e.g. (if you worry about Google perhaps tell me I remove it)

DELETED

I'd make that like this:

DELETED

You can even add a picture of Rihanna or the other, that's even better.

You have amazing pictures on the site, learning copywriting will do wonders for you! All paragraphs you have can be re-written using better copy. As well as headlines like: Welcome to PASAR - Urban Fashion and Streetwear Online

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fashiononline

Thanks a lot for your great insights!! I'll definitely make some changes on the landing page, and I'll go over the copy to highlight strong points

And yes, I'm paranoid about google, so it would be great if you could delete (I already copied it )

Thanks again!