Standard conversion rate ?
 

Based on your experience, what is the standard conversion rate?
Is it below or above 10 % ? Thanks

Re: Standard conversion rate ?
 

Convertion rate of what?

A product, squeeze page, view to click????

so many possibility...

Re: Standard conversion rate ?
 

For all of them, do you know?

Re: Standard conversion rate ?
 

I'm doing CPA and it solely depends on traffic's origin. With US traffic I get an average of 12% CR but its mostly 15% or even more.

On the other hand, traffic from low paying countries like India, Egypt, Brazil etc converts at a much lower rate, something like 3-5% - unfortunately.

Re: Standard conversion rate ?
 

Is that a paid or organic traffic? Thanks

Re: Standard conversion rate ?
 

I read this at Searchenginepeople:

"The average conversion rate for international eCommerce stores has been hanging around the 1.5% mark (depending on the sector)"

Re: Standard conversion rate ?
 

It varies around so many different variables.. but this will give you some indication on the e-commerce side of things at least. Fireclick Index The average has about doubled in the last 3 years or so. Things ARE evolving even in the mainstream...

Re: Standard conversion rate ?
 

How reliable is this index? An average of 3,2% conversion for Fashion and Apparel seems really high.

Re: Standard conversion rate ?
 

This is not a correct question.

You can be extremely profitable on landing pages with 1% conversion rate, if the product you are selling is a high ticket item. And achieving more than 1% would be really difficult, even with targeted traffic.

Yet, you can be still losing money at 20% conversion rate on a landing page for email submit.

Re: Standard conversion rate ?
 

For a squeeze page, your conversions will sometimes will as high as 40% and sometimes as low as 5%.

It really all depends on the type of traffic you are getting and not necessarily on what kind of squeeze page you are using.

When ever you are getting free traffic or paid traffic, it would be a good idea to track everything to see your conversions.

Re: Standard conversion rate ?
 

Organic traffic, I never paid for traffic.

Re: Standard conversion rate ?
 

Thank you for your reply.

Re: Standard conversion rate ?
 

There is no standard. The main thing is to get started with a first try, and then split test it to make improvements over time. The goal being to improve whatever conversion rate you started with. Put another way, perfection isn't important, improvement is.

Re: Standard conversion rate ?
 

I think the question should be "How are you measuring your conversion rate?"

If you asked most businesses offline how they were converting they would say things like we are converting 30% plus but if you install a system to measure and track the is conversion is much, much lower.

Online if you are not measuring accurately and doing regular split testing with guys like Visual website optimiser or Optimizely or other more expensive systems you are probably guessing.

We run regular split tests with paid services and on some areas we are happy to increase from 1.1% to 1.6% because it puts dollars in our pockets so I am always skeptical when I hear of HIGH conversions because they are not the norm.

Higher conversions are certainly possible when it comes to response rates and form submits, webinar attendance etc etc but cold, slightly warm traffic to buyers, no.

Focus on getting some opt-ins or on taking someone through a micro commitment type funnel with the understanding you will get higher conversions once you have a good relationship with the prospect.

Keep testing and culling losers and promoting winners in each of your conversion tipping points.

Once you think you high conversions keep testing because conversion rate is a dynamic function and improving them is a mission that never ends.

Re: Standard conversion rate ?
 

I would actually say average CR of 3% would be a great success in case of turning visitors into customers. I fully agree with some brilliant posts above - conversion rate should be measured- and discussed - separately for different kinds of pages. While 40% CR for your subscription page may seem great - it brings you literally no money, as all income comes from your checkout page - and product description pages before it. Thus said, having 1-1.5% CR there is a standard, having 3% CR at your checkout page should be considered a win.