Had some good first week traffic. No One Bought a Thing. Why?

wallstud · 20th Nov 2014, 07:56 PM

Hi All,

Lets hear what I need to do to make this work....please.

rockshirtcity.com

Sessions
332

Users
216

Pageviews
778

Pages / Session
2.34

Avg. Session Duration
00:01:20

Bounce Rate
65.66%

% New Sessions
64.46%

dburk · 20th Nov 2014, 10:32 PM

Hi wallstud,

Providing aggregate data for all traffic to all pages tells us very little. A key concept of marketing is segmentation, we need to see how various segments of traffic and segments of your website content performed. Not all segments of your traffic will have the same stats, not all pages of your website will have the same stats. By measuring the relative differences in your market segments we are able to gain insight into your audience and how they respond to various segments of your content.

30 visitors a day is not much traffic to base any kind of decision on for just one week's data. Start segmenting your traffic sources and content within your analytics and you will begin to gain valuable insights into both your traffic and how your audience responds to individual segments of your content.

65% of your visitors bounced, but which traffic source bounced the most? Which segment of the traffic sources bounced the least? Comparing those two may provide an insight.

Did they all bounce from the same page, or did some pages have a high bounce rate while others had lower bounce rates? Answering that question may provide an insight into the type of content that your audience responds well to, and the content that they are not really interested in.

Not all your visitors viewed the exact same number of pages, right? Learn which market segments had the most page views and the longest session duration, that may provide insight into which traffic sources are the best to target for your website.

The key to understanding your audience is in segmenting your data. Does that make sense?

To use a baseball analogy, you took a swing and got a hit, but now you must drop your bat and run to first base, else the hit doesn't count for anything. You have some data, not much yet, but you are on the right path, you just need to start segmenting your data to gain insights. Use those insights to refine what you are doing and move one step closer to a home run.

wallstud · 20th Nov 2014, 11:37 PM

Thank you very much. That does make perfect sense. I am new but I certainly get the feeling that converting visitors into customers is somewhat of an art. I will go through Analytics some more and see what it can tell me.

GosuCommerce · 10th Dec 2014, 03:39 AM

That make sense. Could you recommend some books about segmentation in SEO, conversion marketing?
Thank you.

Daniel Thomas · 10th Dec 2014, 09:36 AM

Hi mate, is this the site in question: rockshirtcity.com?
I can't figure out what you're selling there? I can't find any products, no clear C2A, no value information and so on. Backgrounds are nice though, but not in this context

20th Nov 2014, 07:56 PM	#1
wallstud Revenue Growth Strategist Join Date: 2014 Location: Edmonton Canada Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Had some good first week traffic. No One Bought a Thing. Why? Share on: Hi All, Lets hear what I need to do to make this work....please. rockshirtcity.com Sessions 332 Users 216 Pageviews 778 Pages / Session 2.34 Avg. Session Duration 00:01:20 Bounce Rate 65.66% % New Sessions 64.46%
	Brad Baird Rare Air Group Edmonton Canada Dark Web Reviews Site - www.darkwebreviews.com

20th Nov 2014, 10:32 PM	#2
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 333 Thanked 1,621 Times in 1,287 Posts	Re: Had some good first week traffic. No One Bought a Thing. Why? Share on: Hi wallstud, Providing aggregate data for all traffic to all pages tells us very little. A key concept of marketing is segmentation, we need to see how various segments of traffic and segments of your website content performed. Not all segments of your traffic will have the same stats, not all pages of your website will have the same stats. By measuring the relative differences in your market segments we are able to gain insight into your audience and how they respond to various segments of your content. 30 visitors a day is not much traffic to base any kind of decision on for just one week's data. Start segmenting your traffic sources and content within your analytics and you will begin to gain valuable insights into both your traffic and how your audience responds to individual segments of your content. 65% of your visitors bounced, but which traffic source bounced the most? Which segment of the traffic sources bounced the least? Comparing those two may provide an insight. Did they all bounce from the same page, or did some pages have a high bounce rate while others had lower bounce rates? Answering that question may provide an insight into the type of content that your audience responds well to, and the content that they are not really interested in. Not all your visitors viewed the exact same number of pages, right? Learn which market segments had the most page views and the longest session duration, that may provide insight into which traffic sources are the best to target for your website. The key to understanding your audience is in segmenting your data. Does that make sense? To use a baseball analogy, you took a swing and got a hit, but now you must drop your bat and run to first base, else the hit doesn't count for anything. You have some data, not much yet, but you are on the right path, you just need to start segmenting your data to gain insights. Use those insights to refine what you are doing and move one step closer to a home run.
	* Get Results - Outsource Your PPC Management \| * Don Burk Advertising & Marketing - www.donburk.com

20th Nov 2014, 11:37 PM	#3
wallstud Revenue Growth Strategist Join Date: 2014 Location: Edmonton Canada Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Had some good first week traffic. No One Bought a Thing. Why? Share on: Thank you very much. That does make perfect sense. I am new but I certainly get the feeling that converting visitors into customers is somewhat of an art. I will go through Analytics some more and see what it can tell me.
	Brad Baird Rare Air Group Edmonton Canada Dark Web Reviews Site - www.darkwebreviews.com

10th Dec 2014, 03:39 AM	#4
GosuCommerce Gosu Join Date: 2013 Posts: 68 Thanks: 3 Thanked 32 Times in 28 Posts	Re: Had some good first week traffic. No One Bought a Thing. Why? Share on: That make sense. Could you recommend some books about segmentation in SEO, conversion marketing? Thank you.

10th Dec 2014, 09:36 AM	#5
Daniel Thomas HyperActive Warrior Registered Member Join Date: 2013 Posts: 121 Thanks: 13 Thanked 21 Times in 21 Posts	Re: Had some good first week traffic. No One Bought a Thing. Why? Share on: Hi mate, is this the site in question: rockshirtcity.com? I can't figure out what you're selling there? I can't find any products, no clear C2A, no value information and so on. Backgrounds are nice though, but not in this context
	$75 CPA >> DigiPartners Affiliate Program