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Unread 25th Nov 2014, 02:51 PM   #1
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20k Unique Views Per Month - Expert feedback welcomed!
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Warriors,

Expert feedback required for our site. The site has been online for over 12 months, during this time we have constantly tweaked the site design to improve conversions.

Our primary call to action is for a visitor to pick up the phone and call us, the secondary is to fill out a contact form, the third is to speak to us on live chat.


Site stats:

21.3% of visitors call
13.27% of visitors complete a contact form
6.14% of visitors speak with us via online chat

If there are any ways you guys/girls think I can further improve conversions I would love to know.

Thanks

A
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Unread 25th Nov 2014, 06:06 PM   #2
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Re: 20k Unique Views Per Month - Expert feedback welcomed!
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Which of those three groups convert better?

Best,
Doctor E. Vile
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Unread 26th Nov 2014, 01:26 AM   #3
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Hi Doctor E.vile,

The callers convert best, 17% convert into a sale.
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Unread 26th Nov 2014, 03:06 AM   #4
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Re: 20k Unique Views Per Month - Expert feedback welcomed!
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Originally Posted by veritasim View Post

Hi Doctor E.vile,

The callers convert best, 17% convert into a sale.
So your biggest form of contact is phone and
they convert at the highest rate, then that's where
more focus should go...right?

Next thing, find out from live chat records and phone calls
what are the most common questions asked.

Put the answers on your website.

The owners did this one change in a different type of business
and they immediately got 20x more qualified leads
off their website. The new owner asked the women
who answered the phone what were the common questions and it became
very clear it was two questions.

They put the answers at the very top and so big
you had to scroll down to see the rest of the content.

Best,
Doctor E. Vile
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Unread 26th Nov 2014, 02:19 PM   #5
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Re: 20k Unique Views Per Month - Expert feedback welcomed!
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I'm not in the UK, but on visiting your site, I ask myself "What happens when I fill out that form?" Where does my information go? What exactly does your company do to "stop the bailiffs"? How soon can I expect results?

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