Sequence of Split Testing
 

Hi Warriors!


To do a proper split test, here's the sequence in which you must test things out:


Step 1: Test Design First

• Create 2-4 pages that have the same content / copy / text
• Ensure they look drastically different (Different formatting, colors, images)
• Send huge but equal amounts of traffic to those 2-4 pages (You need that to draw statistically justified conclusions!)

Once you've gotten your winner ...


Step 2: Test Your Headline

• Again as before, create 3-4 pages but only vary your headline. And send lots of traffic to it (At least 1000 to each split test. Ideally at least 2000 is what I've heard before but I use a minimum of 1000)

Got your winner? Good!


Step 3: Test Other Elements

• Sub-heads
• Bullet points
• Opt-in button
• Opt-in text
• Presence / absence of a specific image
• Any other elements (Signatures, etc)

At this stage, most of your traffic (like 70% - 80% or even 90% if you have VERY high traffic levels) should go to your control page (which is your winning page at this point). And the rest of it (20% - 30%) goes to your test pages (No more than 3 would be good).


The most solid (and profitable) marketers I know are literally scientists. They keep testing, tracking and tweaking.


Happy testing! :)

Re: Sequence of Split Testing
 

Thank you very much. That is very imformative. I wanted to start split testing. Are there some books or articles where one can see real screenshots. I mean something that can be even more useful for newbies? With real figures and statistics in it? Thank you in advance!

Re: Sequence of Split Testing
 

Thx Kelvin ..
Split testing is where it really starts.
Its the difference of why some find success and some do not.

Gosu Commerce - just start doing it. Too much information and you never get started. Take action TODAY!

Re: Sequence of Split Testing
 

Great info for anyone wanting to split test properly - this thread should be a sticky. :)