How A "3 Letter Word" Helped AWeber Increase Their Trial Signups By 12%!

10 replies
  • CRO
  • |
Hi Warriors,

Just heard a podcast where Aweber revealed how adding a 3 letter word to their order process increased their trial signups by ... 12%!

Want to know what this word is?

It's the word ... "Now".

The most likely rationale for this is because it creates certainty and urgency for their prospects.

As with all things in split testing, do test it out for yourself and see if that is true for you as well.

What might work for them does not necessarily work in your particular context.

Off to do some split testing shortly ... Chat soon!

P.S. Have you had any similar split tests before where adding / removing a word increased your conversions? Do share your findings too!
#12% #3 letter word #aweber #helped #increase #signups #trial
  • Profile picture of the author Brent Jones
    Thanks for the tip!

    "Today only" is a phrase that consistently gets good results for me, as opposed to words like 'urgent' or 'limited time' which both give off sort of a spammy vibe.
    {{ DiscussionBoard.errors[9709260].message }}
  • Profile picture of the author ifediri
    very true, my friend, i applied same strategy few days back at the title of my affiliate banner..., and Viola! my conversion rate increased!
    {{ DiscussionBoard.errors[9709918].message }}
  • Profile picture of the author edmltw
    Upsells and downsells do pretty well if you add on a:

    "If you miss this offer now, you will never be offered this insane deal ever"

    just like "Now", time-limiting phrases tend to enhance the impulse buying aspect of consumers.

    Ed
    Signature

    Need A Easy, Drag and Drop Website Creation Platform?
    Click Here To Find Out More

    {{ DiscussionBoard.errors[9712150].message }}
  • Profile picture of the author MJG
    I never cease to be amazed how simple changes can have dramatic effects on CRO.
    {{ DiscussionBoard.errors[9726145].message }}
  • Profile picture of the author PerformanceMan
    I love the word 'now!' It's so filled with urgency and freshness.
    Signature
    Free Special Report on Mindset - Level Up with Positive Thinking
    {{ DiscussionBoard.errors[9726722].message }}
  • Profile picture of the author jojogiuffra
    Awesome, that is very interest. Another word that increase conversion rates is the word "free"
    {{ DiscussionBoard.errors[9727051].message }}
    • Profile picture of the author Brent Jones
      Originally Posted by jojogiuffra View Post

      Awesome, that is very interest. Another word that increase conversion rates is the word "free"
      Does it?

      Some studies I read indicated that the word free as well as the use of CAPS had no impact on open rate:
      Email Subject Lines That Work | Brent Jones Online

      When you say 'increase conversion rates' do you mean just that, or do you mean increase open rates?

      Not trying to argue with you. Just trying to understand if I got bad information.
      {{ DiscussionBoard.errors[9750092].message }}
      • Profile picture of the author seohacker
        I think in totality, it's a case to case basis. It's not always that 'free' will work and it's not every time that it won't either. It depends on the historical user experience, the awesomeness of your product/service and the overall impact of your page/site whether it will work or not. It's tough to just simply attribute an increase in conversions to a word or a phrase.
        Signature
        Create your Free account at Qeryz. Gather. Analyze. Convert.
        {{ DiscussionBoard.errors[9750816].message }}
        • Profile picture of the author Brent Jones
          Originally Posted by seohacker View Post

          I think in totality, it's a case to case basis. It's not always that 'free' will work and it's not every time that it won't either. It depends on the historical user experience, the awesomeness of your product/service and the overall impact of your page/site whether it will work or not. It's tough to just simply attribute an increase in conversions to a word or a phrase.
          That's a great point.
          {{ DiscussionBoard.errors[9751815].message }}
  • Profile picture of the author GosuCommerce
    I have read that such words as "You", "Imagine", "Because" are also good. The first is all about a buyer. The second is about dreams. The last gives reason to buy something. The problem is sometimes my copy could not tolerate the word "because", it was too long. I have tried creating a copy with "Imagine" and without it. Imagine got more clicks.
    {{ DiscussionBoard.errors[9730664].message }}

Trending Topics