1st Dec 2014, 01:55 PM | #1 |
HyperActive Warrior War Room Member Join Date: 2008 Location: India
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Hey everyone, As the thread title says, how should one start with an aim to become a CRO consultant? Are there any skills that you should already be proficient in (Javascript, Web Analytics etc)? Is it a lucrative career option? I want to move away from SEO as it has become almost a commodity to offer as a service, with no guaranteed results for the client. CRO looks far more promising, with exact numbers and data that can be quantified and results measured quickly. Appreciate your advice. Thanks! |
Life is not a sprint, its a marathon. A bad start does not really matter too much
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1st Dec 2014, 02:56 PM | #2 | |
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Dr. McGlaughlin and his group put out some seriously great information. Discover Which Marketing Programs Really Work | |
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3rd Dec 2014, 09:37 AM | #3 |
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Neil Patel is the one that gives me the best information for conversion optimization. Also he has a good way of explaining things
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3rd Dec 2014, 03:01 PM | #4 |
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Hi Kumar, Here are some resources for learning CRO: Tim Ash wrote the book on Landing Page Optimization . Marketing Experiments is a great resource. They conduct Web Clinics, and publish a Research Directory. Chris Gowards' book You Should Test That! Peep Laja's blog ConversionXL. For Analytics checkout Avinash Kaushik's blog Occam's Razor, and his book Web Analytics 2.0. And Google Analytics Academy |
* Get Results - Outsource Your PPC Management | * Don Burk Advertising & Marketing - www.donburk.com | |
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10th Dec 2014, 02:04 AM | #5 |
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Wow! So many links and learning materials.Thank you very much. But how long does it usually take to change business specialization: from SEO to CRO? Is there some statistics that CRO is better than SEO?
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10th Dec 2014, 09:41 AM | #6 |
HyperActive Warrior Registered Member Join Date: 2013
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GosuCommerce SEO and CRO are 2 totally different things. SEO is mostly about quality content and link building, while CRO is how you optimize the look and feel of a page in order to convert a user to customer |
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14th Dec 2014, 01:03 AM | #7 | |
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Can highly recommend this https://qualaroo.com/beginners-guide-to-cro/ | |
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14th Dec 2014, 09:53 PM | #8 |
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Create your Free account at Qeryz. Gather. Analyze. Convert.
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14th Dec 2014, 11:46 PM | #9 |
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SEO gets the traffic to the site. CRO converts the traffic once its there. BUT... CRO can be used offsite to increase the conversion of say a FB ad or even a search engine description. These practices, obviously assist SEO in bringing in traffic. |
31st Dec 2014, 07:08 AM | #10 | |
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In fact go subscribe to their YouTube channel here! https://www.youtube.com/channel/UCQF...ddmXXvfDaryBrw But in all CRO endeavor, the one skill to absolutely master is TESTING! - Budi T | |
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14th Jan 2015, 06:39 AM | #11 |
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I just recently created a video course on conversion rate optimization - that should help you quickly master the skills you need! It's got great reviews so far - it's an in-depth CRO resource (over 6 hours of video, including walking you through what high-converting websites do, and key CRO techniques). And I've just created a special free promotion for Warrior Forum readers. The next 25 people on here can get it for free - all I ask is for some good feedback. Here is the link to use, including discount code: https://www.udemy.com/cro-learn-the-...nCode=CROWFVIP Hope you find it valuable to start learning CRO! |
Rich Page http://www.rich-page.com | Twitter: @richpage Author of 'Website Optimization: An Hour a Day' | |
14th Jan 2015, 07:04 AM | #12 | |
HyperActive Warrior War Room Member Join Date: 2008 Location: India
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Just wanted to check, does it cover everything your book does, or will you suggest the video course as a complement to the book? Thanks again. | |
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14th Jan 2015, 08:44 AM | #13 |
Conversion Rate Optimizer Join Date: 2013 Location: Cologne
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No problem Kumar! Yes, it covers everything in my book - minus some of the more 'corporate conversion' stuff like setting up A/B testing culture etc. Looking forward to hearing what you think! |
Rich Page http://www.rich-page.com | Twitter: @richpage Author of 'Website Optimization: An Hour a Day' | |
15th Jan 2015, 03:06 AM | #14 |
Warrior Member Join Date: 2014 Location: Paramus, USA
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The first and the most important thing you need to learn is A/B testing. It is the first step towards CRO.
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16th Jan 2015, 10:53 AM | #15 |
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You have to learn how to serve people first, then turn those loyal visitors of your blog into regular customers. Create a useful blog or website. SEO your content. Have squeeze page or subscription box in your blog. Follow up your subscriber Make sales. That way, you are doing 2 things, SEO and CRO. |
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16th Jan 2015, 06:10 PM | #16 |
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In terms of being lucrative, I think CRO is super lucrative BUT you get far fewer clients than you would when you're doing SEO. The reason behind that is - everyone needs traffic. But not everyone needs to make a sale or close a lead online. In any case, CRO is a step further after SEO or a steady souruce of traffic has been established so expect far fewer qualified clients.
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Create your Free account at Qeryz. Gather. Analyze. Convert.
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16th Jan 2015, 06:34 PM | #17 | |
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SEO is changing but it doesn't mean it's going to be replaced by another method .. As long as you will have search engines and people searching for content online, there will still be a need for search engine optimisation. Yes I agree that the tactics or methods that people try to trick the algoritm will require constant changes from the main search engines to prevent people from making a quick gain to rank higher. I think that you can learn it in addition to the experiance you have with SEO as people are now more aware of CRO. Eddie | |
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