We've recently completed a new website for a mental health magazine, but it's struggling with conversions.
There's around 200 hits per day, but the average time is around 1 minute, so there's very little engagement. Is the quality of the traffic the only factor here?
Prior to the new site there was about 1-2 emails per week from interested parties asking when the magazine would be available. It's been published for about 2 weeks and now there's no engagement at all.
There's been a few modifications in the last week, like the optin page, but this hasn't picked up any subscribers either.
I'd appreciate any advice!