imjw0214

I have a new review site that's been up for a few months now and I get a decent amount of traffic to it right now but in the few months that it has been up I have only been able to make 2 sales. I can't figure out what is going on. If any one could have a look at www.betterbow.com and give some suggestions I would really appreciate it. Thanks

Rus Sells

There's so much wrong with the site I can't even begin but the biggest thing that instantly pops into my head is "TRUST".

Your site does not look trustworthy at all!

seohacker

Design needs some working on. Black font color on dark blue won't work. And yes the 'reviews' seem to be planted there. Lacks the feeling of trust in a first impression basis.

Create your Free account at Qeryz. Gather. Analyze. Convert.

savidge4

You really need to think about your target demographic here. You are by enlarge targeting males. so a pink call to action "Click here to buy" is not going to work well. Let alone the site color choices in general are a bit fairy fairy for the manly hunting type.

With the exception of the single Pink bow you are selling look at the color of the bow's you are selling. you want your color scheme to go in line with the product you are selling. you want that outdoorsy rustic thing going for you. IF you are personally not a hunter, let alone a bow enthusiast, you need to do some site research to see what other sites "LOOK" like within your market, and follow suite.

I might suggest for your "Main" page that you not have the product articles. Create the sense that you are a site about compound bows for compound bow users. You may consider writing up a couple Versus articles such as compound vs recurve or compound vs long bow etc.

When getting into a market niche such as bows another thing to consider is looking at the expendables. I don't know if you know it, but arrow tips are a bit spendy. And the fact is they shoot em, they may loose em, and they will be buying more to replace them. Without question look at "expandable broad heads" and the like to add as "products" to your site.

Again another product you may want to consider are cases. Bows are not cheap. they are an investment, and what better way to protect your investment than a case.

RogozRazvan

You need to ask yourself:

1. If I were to buy an bow, what would be of interest to me?
2. What new info can I provide on this site that can not be found anywhere else? (or at least, not found with ease).
3. How can I position myself as an authority in this niche?

Right now, almost all reviews look the same. No personality, no change in tone. And you should get to the point in your reviews a lot faster.

linux7802

You need to work on your websites design as its not looking attractive for readers..

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dburk

Hi imjw0214,

So much wrong with your website, but you have to start somewhere, right?

Some obvious issues that were already pointed out:

• Usability issues
• Website design theme is inconsistent with the market niche.
• Reviews lack credibility and do not inspire trust

Since you posted in the Conversion Rate Optimization board, I have to ask if you have considered actually employing CRO methods?

CRO is not asking for opinions about your website design on a forum, CRO is all about measuring, analyzing, gaining insight, testing and adapting, in a continuous process. What have you measured? How have you segmented your data? What insights have you gained from your actual audience? Those things matter far more than any individual opinion of your website from forum members. Unless your target audience is precisely this forum membership then you are asking the wrong people for opinions about your website.

Having said that, let me give you some advice as to the actions you should take:

1. Usability issues - There is no need to test obvious issues like dark font used on a dark background, just fix it straight away.
2. Theme Selection - While it is generally considered best practice to use a website design theme that is consistent with what users expect for your niche, it is always a good ideal to split test any radical redesign, so implement split testing software and test the new design against the current design. Your new design should show a significant lift in conversions before making it a permanent change.
3. Credibility - This is the most important issue in my opinion. I believe users will bounce quickly if they do not find your reviews credible.

So what makes a review credible?

Your current "reviews" look more like product description pages than genuine reviews. What is the point of the review? Are you comparing it to other bows by the same manufacturer, or offers from competing brands? How does you review actually help someone decide to make purchase?

Ask yourself what do you want to see when visiting a review website? Do you want to see a dry product description? Or, do you want to see how the bow compares to other bows in the same price range, or how it compares to other bows from the same maker? Do you want an objective review that finds and reports on the shortcomings of the bow as well as it's outstanding characteristics, or do you want a rather dry description of the product that you could get from the manufacturer? The point is make your reviews useful by comparing product offerings and making informed and objective recommendations.

I believe people want to know a little about who is writing the review, you give no clues as to the background or context of the reviewer. Are your reviews written by archery enthusiasts? Or, by an affiliate marketer with no genuine interest in archery bows, except for the commision he might earn? Reveal who is behind the review and what their motives are for writing the review, else expect people to bounce straight away from your website due to lack of credibility.

Aside from those things I would also like to point out that I found your review article headlines to be completely uninteresting. They look like titles written by a very inexperienced SEO workers, they contain keywords but are not compelling to real people. They are crafted to attract robots, but not real people. Here's a clue: robots do not purchase products, real people do. Craft headlines that are interesting, you get better targeted traffic and more conversions.

HTH,

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BurhanSafiOfficial

This post gave me alot of tips to make it better for my sites.

But what i want to add is that some custom comments on your site.

And add a user of some name not as Admin.

with picture.

As it will help.

i tried it on one of my site promoting clickbank and it worked well.

ifediri

Yes, Build Trust - * Put your real names, I won't do business with a website whose creator is Admin. * Also Try out a new different design entirely, check out other sites that are related and probably selling better than yours, what kind of design are they using. *After you have made anymore sales, try to get your customer's feedback, let them leave A review or testimony after they bought from you. This will urge other new people to Buy too.