Got a problem after scaling a teespring fb ad ?
 

Hi Guys,

My teespring compaign is running on fb and it's doing well.
for the 3 first days i ran the ad with just a $15 daily budget.I got about 4 sales daily.
The cost per website click was about $0,2.
so, i decided to scale my ad by increasing daily budet to $40.
but,the pb is that the cost per website click increased to $0.5 which lower the daily clicks.

PS: the CTR is about 5% from first day to now.

Have you any idea to fix this ?

Thx in advance.

Where are you Teespring/FB ads Gurus ? :D

Re: Got a problem after scaling a teespring fb ad ?
 

The increase in CPC didn't "lower the daily clicks." The lower CTR most likely increased the CPC.

You're getting more impressions with a bigger budget, and your CTR didn't keep up with what it was with a $15/day budget.

You can keep tweaking and optimizing your ad to get a higher CTR, and hopefully that will drive down your CPC to what it was before.

Re: Got a problem after scaling a teespring fb ad ?
 

what kind ads target do you have, i sugest split test, more picture and more text, target for 1 ads 1000-8000 person is good, just split test with many many ads, if you get 1 good ads, scale it, simple

Re: Got a problem after scaling a teespring fb ad ?
 

Like they said about, split testing could be beneficial.

Another thing you could do is pull a Facebook report.

See what demographics gave you the highest CTR and lowest CPC. Start another Adset or refine your current one based on those reports.

Re: Got a problem after scaling a teespring fb ad ?
 

This isn't the smartest way to scale up Facebook campaigns, by just increasing your budget.

You have to play around with different interests. If you start your ad to an audience of 1 million, the first people to see your ad will be the ones that are most interested to get engaged. Once you increase the budget, FB will try to spend it, and in order to do so they will reach people who are not in your main target list.

Re: Got a problem after scaling a teespring fb ad ?
 

You can make layers of interests and start targeting them. See which layer and which age etc works. SCALE THAT LAYER WITH THE INFO AVAILABLE. Raising the budget wont make it any good.

Burhan Safi

Re: Got a problem after scaling a teespring fb ad ?
 

I would be very cautious when making business decisions based on a very small data set.

From what I can infer, you don't have a enough data to make a valid decision, plus I don't think you have run your campaign for long enough...

Behaviour on weekends might not be the same as behaviour on weekdays...

Re: Got a problem after scaling a teespring fb ad ?
 

Yes that is a small piece of data to work with. I would lower the budget back down to where it was working and then duplicate the ad set with the same lower budget to double the exposure without losing the ROI.

:)

Re: Got a problem after scaling a teespring fb ad ?
 

I would consider that an under statement! LOL