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Unread 12th Jan 2015, 07:25 PM   #1
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Financial news site
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Hi all,

We have a financial news site that basically gets good traffic as long as we are posting. The problem is the traffic just isn't converting. My time on page is like above a. 2 minute average which is good, bounce rate very high at like 94%, but that's expected since they come in from news services.

Does anyone have any good ideas on how I can monetise this baby better? I'd have my team pump out more articles through the day if I knew we could convert more and earn more on the conversions. CTR is prob about 1% with an avg click earn of about 60 cents.


Thanks in advance all!
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Unread 12th Jan 2015, 07:42 PM   #2
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Re: Financial news site
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Originally Posted by nequity View Post

Hi all,

We have a financial news site that basically gets good traffic as long as we are posting. The problem is the traffic just isn't converting. My time on page is like above a. 2 minute average which is good, bounce rate very high at like 94%, but that's expected since they come in from news services.

Does anyone have any good ideas on how I can monetise this baby better? I'd have my team pump out more articles through the day if I knew we could convert more and earn more on the conversions. CTR is prob about 1% with an avg click earn of about 60 cents.


Thanks in advance all!
Hi there,

What monetization methods do you currently employ?
What is defined as a conversion for your site?
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Unread 12th Jan 2015, 08:43 PM   #3
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Conversion to me is a click that makes cash. Currently methods I have is adsense which makes most of the cash at the moment, and also content.ad which isn't doing much!
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Unread 13th Jan 2015, 12:19 AM   #4
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Re: Financial news site
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Could you share your web url link so that, I can give you some quick tips?
otherwise, you could go to Analytics, and understand your user behavior on what they are doing on your site, like, what pages are most viewed? why they are losing attention? etc

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