30th Jan 2015, 10:51 AM | #1 |
HyperActive Warrior Join Date: 2014
Posts: 296
Thanks: 66
Thanked 32 Times in 24 Posts
|
Hey guys, I am starting to take my IM journey to the next level and look to get up to speed with tracking (am using CPVlab). There is so much value to add to a campaign with effective optimisation i think. But beyond the obvious "oh look that keyword has a conversion, that one doesnt" are there any other more advanced metrics to look at to become a master of tracking and optimisation? Anyone care to share their "process"? Thanks a lot |
1st Feb 2015, 01:26 PM | #2 |
HyperActive Warrior War Room Member Join Date: 2010 Location: london
Posts: 108
Thanks: 1
Thanked 29 Times in 19 Posts
|
I think it all comes down to your budget, the more budget you have the more data you can buy. this will allow to see true metrics, I would say when it comes to optimizing a campaign, you should be looking at the following -ad - what ad is performing best, don't look at ctr find out which ad is bringing you the most money -keyword/ interest - look at what keyword or interest is working best Demographic - depending on your traffic source, you should target the demographic which is working, Geo Location - find out what geo is working and only target there Landing page - test different types of landing pages, etc long style against a short style headline - test and track your headlines time of day- find out what time of the day is working and only run your campaigns that time of the day -what day is performing best - find out what day of the week is working, for examples some campaigns will do poorly during the weekend you could always optimize and improve a campaign, it just all depends if you have a large enough budget to allow you to test and track all these metrics try not to optimize by metrics as ctr and opt in rates, yes these are important but try to look at what is improving your cost per lead or sale, that metric is the most important you could have an ad with a poor ctr, but it is giving you a good cost per sale or lead. |
| |
The Following 3 Users Say Thank You to myron92 For This Useful Post: |
1st Feb 2015, 01:34 PM | #3 |
HyperActive Warrior Join Date: 2014
Posts: 296
Thanks: 66
Thanked 32 Times in 24 Posts
|
Thanks mate Just the sort of stuff I was after Much appreciated |
24th Feb 2015, 06:28 AM | #4 |
HyperActive Warrior Join Date: 2015 Location: Tel Aviv
Posts: 132
Thanks: 49
Thanked 16 Times in 15 Posts
Blog Entries: 2 |
- I would also build different funnels to find out what works best. - Responsive vs non responsive landing pages But overall, any piece of data that your campaign is collecting can help you improve your performancs. It's only a matter of how you look at this data and from which angle. |
| |
25th Feb 2015, 12:18 AM | #5 | |
Warrior Member Join Date: 2014
Posts: 24
Thanks: 14
Thanked 5 Times in 5 Posts
|
Big Returns, Take Action EG | |
The Following User Says Thank You to lestatega For This Useful Post: |
25th Feb 2015, 10:43 AM | #7 |
VIP Warrior Join Date: 2005 Location: Tampa, Florida
Posts: 6,367
Thanks: 333
Thanked 1,621 Times in 1,287 Posts
|
Hi Tommyg123, You ask a great question, and while you've gotten some good advice I would like to try to add to it with a different perspective. It's easy to get caught up with becoming myopic in our approach to tracking, measuring, and analyzing our marketing data. I advise an approach that goes much deeper than just looking at what is converting. It isn't enough to understand what converts and what doesn't, we need to understand why something converts better. That is the primary goal of marketing analysis, it is to understand why something works, not simply that it does, or doesn't. When you use this as your goal, it changes how you conduct marketing experiments, it changes how you look at marketing data, it brings a since of purpose that greatly increases the effectiveness and utility of your process of tracking, measuring, and analysis. In marketing analysis, when we discover why something works, or doesn't work, we call this a marketing insight. The purpose of marketing analysis it to gain insights that are actionable, that will benefit your marketing campaign in some way. So to answer your question from the perspective of a marketer conducting marketing analysis you want to look at all of your metrics for any insight that is both useful and actionable. Here are some examples of how to put this into practice:
There are many more things that I could share regarding this topic, but this should be enough to get you heading in the direction that will lead to data driven decisions. |
* Get Results - Outsource Your PPC Management | * Don Burk Advertising & Marketing - www.donburk.com | |
The Following 3 Users Say Thank You to dburk For This Useful Post: |
25th Feb 2015, 11:06 AM | #8 |
HyperActive Warrior Join Date: 2014
Posts: 296
Thanks: 66
Thanked 32 Times in 24 Posts
|
Thanks dburk, Great post! |
Bookmarks |
Tags |
experts, tracking |
| |