Tracking Signup Conversions with Analytics.
 

Guys,

Lets say there is an Ad campaign running on both FB and Adsense. Both sends the visitor to a free signup.php page. After Signup the exit page for tracking conversion is refferal or thank you page.

Now lets say 10 people came from FB and 15 from Adsense. How do one track the which brought the lead FB or Adsense.

UTM parameters are there for both and set correctly for the AD url.

Thanks

Re: Tracking Signup Conversions with Analytics.
 

I can't seem to really understand what you're trying to say. If you have the UTM parameters set correctly then you should be able to track whether the lead was brought in by FB or Adsense.

Re: Tracking Signup Conversions with Analytics.
 

Lets take an example.

FB Ad visitors - 10
Adsense - 12

Total 22 people visited the signup page today. But there were only 2 signups. Now which ad platform converted the signup is the problem. :smilies_confused:

Re: Tracking Signup Conversions with Analytics.
 

The answer to your question is that you send EACH traffic point to its own landing page. THEN.. there Is no trying to figure out anything.

Your hosting plan is not charging you by the page... take advantage of that and create a landing page for each and every traffic source!

Re: Tracking Signup Conversions with Analytics.
 

it all depends what you are using for tracking.

by adsense are you meaning Google ad words as a traffic source, if so you can use a 3rd party tracking solution like improvely and set up a 2 separate campaigns to track each traffic source.

or you can use the conversion pixels on google and facebook, each traffic source has conversions pixels which you can place on your thank you page and once a visitor lands on the thank you page it will let you know what traffic source got the sign up

Re: Tracking Signup Conversions with Analytics.
 

The website does not belong to me. I am just helping someone getting started with marketing and their IT guys have setup things which are definitely not working to their advantage.

Yes I asked them to use the conversion pixels and google conversion for campaigns. Lets see but they have their ads setup like following:

Adwords > Landing Page > Signup Page > Thank you page.

So when someone clicks the ad it goes to Landing Page. From there user clicks on Signup Page and once signed up successfully they are taken to Thank you page.

So instead of just landing them to Signup page or having the signup integrated to the Landing page they have that approach which i think won't work to track conversions perfectly.

Any tips :smilies_confused:

Re: Tracking Signup Conversions with Analytics.
 

So you have that person call their "IT" guy and have them set up 3 different replicate pages or however many you think they will need now and in the future and get your tracking in order. If it cost this person money to do so, don't you think it is money well spent?

Re: Tracking Signup Conversions with Analytics.
 

set up utm tags, and setup 2 goals in analytics one to track who clicked to the sign up page and the other to track who signed up

or you can create 2 different conversion pixels in facebook or adwords, that will allow you to track each goal set

Re: Tracking Signup Conversions with Analytics.
 

Check out http://convertable.com, it does exactly what you are trying to do.