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3%? Really? (High Conversion Rates) By a show of hands, who here has seen very high conversion rates and can provide examples? I think this would serve as motivation (and evidence) for fellow marketers. I know I have in certain instances. http://d152rczdtcaobp.cloudfront.net...ton-colors.png |
Re: 3%? Really? (High Conversion Rates) I recently managed to get 55% conversion rate on a squeeze page from Facebook traffic. I used to convert that same page at 15%, but through meticulous testing I brought it all the way up to 55%! |
Re: 3%? Really? (High Conversion Rates) Conversion depends on several factors and it is hard to replicate your conversion based on another scenario. We've achieved 45% - 55% on a free report in the biz op niche. I've also achieved 19% on a CPA page. However, apart from general rules (valuable bribe, direct benefit, targeting, shorter is better) there is no one size fits all formula. |
Re: 3%? Really? (High Conversion Rates) It depends on how you look at the numbers. on e-commerce type sites, I tend to target 3 different levels of the buying cycle, but in the end I generally get a 3% overall conversion. However if you look at the performance of the "buyer" keywords that percentage goes up into the double digits. So why bother with the other 2 categories you ask? because 60% ( +/- ) of my buyer keyword hits are repeat visitors. |
Re: 3%? Really? (High Conversion Rates) You can have the same squeeze page but you can increase your conversion rates when you market in different places. You can get a 30% opt in rate from Google ads. You can get a 1% from the crappy pay per click search engines (not referring to Google,Yahoo, and Bing) It all depends where you market and how target the traffic is. |
Re: 3%? Really? (High Conversion Rates) Very hard to give proof, but making sure the Google PPC ad wording matches exactly the landing page it goes to moved conversions from 2% to 12% It does mean having a lot of landing pages, but the rewards are worth it. |
Re: 3%? Really? (High Conversion Rates) I think Conversion Depends on product or service charge, shipping charge, targeted traffic and many Other think. |
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