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Unread 15th Feb 2015, 02:37 AM   #1
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VSL Voice
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Hello,

I've been working for weeks on a new VSL and everything is flowing smoothly. Now the question is: who to hire for the voice-over?

My target market is women over the age of 35. Should I hire a woman in that age gap to narrate the video, or would a male voice sound more authoritative?

I know the answer is to test everything, but I'm on a budget and I want to finish this by the end of February so I just want your opinions this time.

Thank you!
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Unread 15th Feb 2015, 03:43 AM   #2
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Re: VSL Voice
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not that I am going to give you a specific answer, but I am going to provide a good amount of data... and a possible avenue to look at specifically. #1. just the numbers please. here is a good to great article breaking down your demographic specifically. the numbers are just impressive financially: She-conomy ยป MARKETING TO WOMEN QUICK FACTS

#2 would be social gaming: https://gigaom.com/2010/02/17/averag...ear-old-woman/ huge market for your target audience in particular. this is where I would specifically start looking. Start looking for video advertising for companies such as "PopCap" or "Zygna" and see / listen to what they are doing. would be a good indicator for the direction you might want to choose.

Hope that Helps!

and remember.. demographics are your friend! LOL


Originally Posted by joaquin112 View Post

Hello,

I've been working for weeks on a new VSL and everything is flowing smoothly. Now the question is: who to hire for the voice-over?

My target market is women over the age of 35. Should I hire a woman in that age gap to narrate the video, or would a male voice sound more authoritative?

I know the answer is to test everything, but I'm on a budget and I want to finish this by the end of February so I just want your opinions this time.

Thank you!

Success is an ACT not an idea
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Unread 15th Feb 2015, 09:55 AM   #3
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Re: VSL Voice
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Wow, "Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth."

I guess I'm in the right niche
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Unread 15th Feb 2015, 10:03 AM   #4
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Re: VSL Voice
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After a lot of research, I answered my own question. For example: The 9 Most Popular Advertising Campaigns for Moms in 2013*|*Ulli Appelbaum

It appears like most people will buy from those most similar to themselves, which makes a lot of sense.
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