What are good numbers for CTR and Conversion on an Opt-In Page?
 

So, I ran my first test on my squeeze page, and I'm wondering if the numbers I'm looking at are good or bad.

I'm running Facebook ads. My reach for the first $10 was 1,529, my clicks are 114 and 12 conversions.
That's 7.138% click-through, and 10.5% opt-in.

I just don't know if that's good or not (as in, do I pump it now, or keep testing?)

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

When we are looking at conversion rates we really can not forget what that means. 7.138% looks good. 10.5% optin isn't all that bad. .83 for an e-mail address? is it worth it?

Just because you run it doesn't mean you have tested it. testing means that you are comparing 2+ things. Have you tried different click bait to determine the one you are using is the best to use? have you tried variations on the landing page to see if there isn't another 30% sitting there? Headlines, bullet points, images, the wording on the call to action, Are you displaying tesimonials ( social proof ).

There are MANY things to test.

I personally test systematically. I would test the bait first and get it to its best. Once you have that down then correct the message between the bait and the lander, and start testing the lander.

Think of it this way. 20 variations, or $200 and all things remain equal but the conversion rate jumps to 30% #1 that's .33 per email. and #2 that is a 61% increase in conversion. #3 with the increase in conversion... it only takes 303 optins to break even on the $200 you spent testing.

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

This may sound like a silly question, but how do you test the bait without changing the message? There would be no visible difference to the visitors.

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

Not silly at all. I do things a bit weird maybe. the bait that the user sees on FB. you want to change that message and all to figure out which message and which image and sometimes even color. I tend to run with reds yellows and bright blues.

Once you have "bait" that is pulling decent traffic, that is when I go and change the landing page messege etc to match the bait. make sense?

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

Oh! I thought you were talking about the freebie offer. I actually just did up a new ad image last night to see if it would help.

For some reason though, today Facebook ads didn't serve the new one at all. I thought it would split test it like it said, since they're the same ad group. So, I turned the old one off, just to see what kind of numbers I'll see from the new one.

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

You really want to run both of them together. that is what a split test is. 50% of the traffic to one - 50% of the traffic to the other. Traffic changes depending on the time of day, what day, week in the month etc. I tend to run 3 or 4 at a time to start with just to get an idea of what is working at what is not.

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

I tried to do that today, but the first ad took all the money, and the second one took none of it.

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

I would say this is going to be 1 of 2 things. you have a reach issue. how many likes does your page have?

The second possible issue is #2 sucks! LOL

when you were running both ads was the second one getting impressions?

Now that you are running ad #2 is it getting impressions and clicks?

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

Well, nevermind, they suspended my ad account without any reason.

But the second one didn't get any impressions at all.

I guess I'll learn solo ads then...

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

I am running my first swipes and the bait I am testing and changing first is my SUBJECT of the email. I ran two campaigns with same copy but different subjects first. I want to maximize that first to always lead with my best opening subject.

If they aren't caught by the subject or heading you can't convert.

Re: What are good numbers for CTR and Conversion on an Opt-In Page?
 

Wait, this is still valuable.

No sense on running #2 on solo ads if it didn;t work on FB.

Just because it's a different advertising medium doesn't change your targeted audience.

Go back and track as much as you can in your "test" on FB. Apply what you learned on solo ads.

Please try to learn everything you can from each campaign.

I know this sounds simple but put together the factors of advertising and see what needs to be improved.

For solo ads you need a good subject line to get clicks.

Keep trying and learning. no one makes it perfect the first time.

Stay positive.