mylocalshops

Hello All,

I would really love to hear your feedback on how I can improve my site to get higher conversions from visitors to buyers.

I know that I am meant to be all about solving a need which I have really tried hard to communicate successfully.

I have an extremely niche product so if people are looking for them I obviously provide the answer. But what could I improve that would turn more people into customers?

How can I improve my:
1) Home page
2) Specific information pages that are for a specific business
3) My checkout page

Here is the site. I look forward to your replies and help.

I am always looking to collaborate, I love business and always open to help with my current websites.

qu4rk

I'm by no means a CRO expert, but your homepage makes me want to bounce. That purple bar at the top screams that you are not American.

FREE USA MAINLAND SHIPPING ON ORDERS OVER $200

Needs to be changed to:

FREE SHIPPING TO ALL 48 CONTIGUOUS STATES ON ORDERS OVER $200

That will remove that anxiety.

******

There is no CTA. Maybe create an offer (text) to layer over where the image of the candles is. The above the fold look doesn't have anything that says buy. It makes it where I have to search for your products.

Maybe others will chime in with better stuff than I have given you.

redyellowgreensquare

Looks like you've got some layout issues. The purple banner overlaps your site search function.

The yellow breadcrumb looks like poorly duplicated navigation and is actually a little confusing.

Your intro/headline is pretty wordy:
"Buy quality battery operated tea light candles and commercial grade remote control rechargeable tea light candles you can trust from Candles Recharge."

Something shorter and punchier might deliver your message more quickly to new visitors: "Quality battery operated and rechargeable tea light candles from Candles Recharge."

You can go into more detail about your organisation/products being trustworthy and the commercial-grade quality beneath the initial message - incidentally, not sure your established date is that effective. Maybe something more like the note from the owner: "Specializing in battery operated and rechargeable flameless candles since 2007"?

I actually think the content on the page is all a bit clumsy - there's a lot of detail about the two types of products, which would make more sense on specific landing pages. I think the images need titles (so above the fold) and then an explanation about who Candles Recharge are beneath (so you've got some content on there) would be more effective in encouraging users to explore the site.

Sorry to bombard you - and that's just the homepage!

RahulNag

Hi,

This is going to cost you a bit of money to start with designing and testing new pages and formats.

First start by signing up with an A/B Split Testing Page service. Here are some options you can choose from:
https://www.marketizator.com/compare

Marketizator gives you free 10,000 visits, Visual Website Optimizer and Optimizely have free trials.

You will then be able to start testing different versions of your front page. (And eventually other pages etc).

You can try different lay-outs, designs, headlines and test which ones work best. You can have the end goal certain things e.g. a sale or sign up to an e-mail newsletter.

Sign upto Aweber to create an e-mail newsletter list if you don't have one already.
Email Marketing Software & Email Marketing Newsletters from AWeber

Try hiring someone to help you with two or three other versions. I have never used this service but they might be worth a go:
iElectrify: Improve Website Design & Increase Conversions -

Make it clearer what the website is and who it is for etc. And in building a brand and a relationship with them.

Once you start measuring and tracking your results, you will improve conversion rates bit by bit. You need to do some long-term planning and testing and making changes.

savidge4

I have looked at this page a couple of times... there are issues and the #1 BIGGEST issue is your pricing. PLEASE PLEASE tell me you are not selling in USD? If your prices are indeed USD you don't stand a chance.

I can goto the dollar store ( in the states ) and buy tea lights 2 for a dollar. I can go onto amazon and buy rechargeable tea lights for like $27.00.

There is no way anyone in their right mind would pay $275 for 144 tea lights. or $259 for 12 rechargeable ones.

myron92

ok the first question is how are you driving your traffic?

second question what is the aim of your website, is it to get first time buyers, is it to collect leads and then turn them into buyers afterwards.

first decide what is the purpose of your campaign then you would structure your site to that

ChrisNosal

The biggest thing you can do is improve your copywriting. When a visitor lands on your site, what they want to know is that your site is built specifically for them, and if they don't see this then they're going to leave.

Think of it like a Google search, if you're searching for something, and you land on a page, and you don't get the sense right away that that pages exactly what you're looking for, or is on some vague general topic, you're going to leave.

It's not like the old days, where you could just market a general weight loss product. Today we have choices.

For example, if someone lands on two pages, and one of them says "Weight loss", and the other says, "a proven step-by-step exercise to specifically give you six pack abs and melt away all your body fat", which page is someone looking for a weight loss products going to read?

As for your home page, people don't like to waste time. They look through tens or hundreds, or sometimes even thousands of sites searching for their solution.

When they land on your page, they don't want to see 8000 different texts, menus, and options. They want to know right away, and a maximum of three sentences that you have exactly what they want to see, and what they're going to gain from reading your page.

anynewsbd

Unique & regular update is the way.

http://www.anynewsbd.com/

mylocalshops

Thank you to everyone for taking the time to provide feedback. It has definitely helped me with some outsider insight and I have already implemented changes on the homepage as a result. I know there is still a lot of work to do to get it better but a start is a start.

Thanks qu4rk for your info I changed that immediately.

Thanks redyellowgreensquare I appreciated you going into specific suggestions- that was super helpful

Thanks RahulNag I will look into some of those services you suggested.

Thanks Chris for your suggestion. Funny thing is that I did engage a handful of copywriters so that I could get expertly written and highly targeted copy, nd did choose to go with the one that I thought was the best. If you'd like to provide me with a sample of your work I'd be interested in seeing that as having access to a great copywriter is always valuable. What is your pricing?

I am always looking to collaborate, I love business and always open to help with my current websites.