Sales Funnel: How many should be buying?
 

I am currently working on my product and want to launch it in the coming weeks. I also found facebook to be a decent traffic source (a test add of mine got a 1.6% CTR). But my question to you experts is: how should a sales funnel be performing?

I know that numbers can vary greatly and depend on all sorts of factors, but I'd like to get a general idea. I am currently calculating that 3% of my site visitors will opt-in. I am also expecting about 2% of my future subscribers to actually buy the product on the first occasion (I'm currently ignoring repeat offers and upselling possibilities). The problem with these numbers is that they are not good enough to make my product profitable from the start.

What do your numbers look like? How would you go about to get off to a good start?

Re: Sales Funnel: How many should be buying?
 

Test it first. It would be unfair to compare your site to ours as we may have a totally different product. What I have is a SaaS tool and my conversion rates is a fair 5% with a good onboarding success rate of 56% - it will look entirely different for you. I don't think you'll benefit much from the comparisons. You have to tell us your data, site, problem, product and current onboarding/check-out for us to give you better advise.

Re: Sales Funnel: How many should be buying?
 

I expected as much, seohacker. I was just looking for some kind of orientation. I would like to start off without losing money from the start. To do that, I will currently need an opt-in rate of about 10%, which seems somewhat steep.

I'm currently working on my product nad will have a site up sometime in the next two weeks. Then I will run my first tests.

Re: Sales Funnel: How many should be buying?
 

Here's some ballpark numbers from my own experience:

1. Cold traffic to subscribers: I'll be happy if I could get 15-20%

2. Subscribers to customers: 1-2% for a $50 - $100 product.

Hope this helps.

Re: Sales Funnel: How many should be buying?
 

There's no right or wrong number here. As a general rule of thumb, since these are "cold" customers (you have no previous affiliation with them) a conversion rate of 10% to 20% seems fine (at least it would be fine with me). Good luck!

Re: Sales Funnel: How many should be buying?
 

Funnel metrics like click-thru rate,optin-rate,and cost-per-lead are imporant but the one business metric that's the most important of all of them is return on invesment! I like to look at it from that perpective;money in,money out.

Re: Sales Funnel: How many should be buying?
 

3% site visitors to optin? WTF. Are you using a squeeze page or a content-rich site with an optin box?

An average squeeze page will be around 50% optin rate if you can write a decent headline alongside a great free offer.

Re: Sales Funnel: How many should be buying?
 

try not to look at metrics like opt in rates, as mentioned above the only metric to look for is your ROI , you should aim to at least break even. when driving cold traffic it will be hard to get profitable on the front end, your aim should be to try and acquire a customer at break even and use your back end to make profit