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Unread 14th Apr 2015, 02:07 PM   #1
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Who Else Wants To Convert 3x More?
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Imagine the shock when you discover you made a
mistake and put an s on the word put which is
in your headline.

Then the pleasant shock you've bumped
up your sales conversion by 300%!

That's what happened to a music dealer.

The original headline was....

Put Music In Your Life

and the 'mistake' was...
Puts Music In Your Life

Why would such a seemingly small change
make a massive difference?

One implies you have to do something to
get it, while the other implies it will automatically
happen.

The takeaway lesson is make it sound easy while
making it believable.

Best,
Doctor E. Vile
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Unread 14th Apr 2015, 02:34 PM   #2
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Re: Who Else Wants To Convert 3x More?
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Yeah I was just reading that article Todd Brown sent out!

Sales Funnel Secret: Pluralizing The Verb

Great information honestly, can;t wait to try some split tests

The best thing you can do is put yourself out there.
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