14th Apr 2015, 02:07 PM | #1 |
VIP Warrior War Room Member Join Date: 2006 Location: Auckland, New Zealand
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Imagine the shock when you discover you made a mistake and put an s on the word put which is in your headline. Then the pleasant shock you've bumped up your sales conversion by 300%! That's what happened to a music dealer. The original headline was.... Put Music In Your Life and the 'mistake' was... Puts Music In Your Life Why would such a seemingly small change make a massive difference? One implies you have to do something to get it, while the other implies it will automatically happen. The takeaway lesson is make it sound easy while making it believable. Best, Doctor E. Vile |
14th Apr 2015, 02:34 PM | #2 |
Advanced Warrior Join Date: 2012
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Yeah I was just reading that article Todd Brown sent out! Sales Funnel Secret: Pluralizing The Verb Great information honestly, can;t wait to try some split tests |
The best thing you can do is put yourself out there.
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