bgreenllc

I'm looking for guidance, regarding the aspects of landing pages that appeal to physicians. I've been using my traditional landing pages that typically convert very well for the general public, but I am getting NOTHING using them to market to doctors. Any advice would be appreciated?

redyellowgreensquare

Try Usertesting.com and see if you can get some feedback from actual doctors.

It's very, very difficult to offer constructive feedback without knowing anything about your offering.

Oziboomer

If you are targeting doctors and you know where they are just physically mail to them and send them to a personalized URL from the mail.

For example here is one I use for a course I sell...

http://bgreenllc.superbonusfrom.me

You could choose whatever modifier suited your market...

http://Doctor.JohnRamsay.superbonusfrom.me

Just an idea...

If you use direct mail you can personalise the postcard and direct the Physician to a landing page that appears 100% made just for them.

My example is perhaps lacking but you can make something better for your market.

Hope that get's you thinking.

Jarvis Edwards

There are SO many variables that need to be considered in order to help you figure out how to appeal to doctors. It will be much more than just landing page design.

Do you have an example of your landing page(s) being used now?

What is your copy like? Is it intelligible; does it educate them about something they didn't know or present a different angle on something they knew? Does it speak their "language?"

What type of traffic source are you using to send these doctors to your offer?

Where are these doctors clicking from before they find your offer?

What kind of offer are you sending them to?

Jarvis Edwards - Copywriter & Marketer

RahulNag

You can also sign up for the Doctor Trusted Certificate Seal for your page if this is relevant. The top health niche products on ClickBank have their pages reviewed this way:
Doctor Trusted