aidnul

Hello

My question is about offering both local and on-line product and how to drive traffic wisely to my homepage from other domain.

Description:
-We offer 3 month marathon running coaching for amateurs/amateur competitors. This course start 3 times in a year. We started last year, so far growing all the time. We also have best coaches and our customers have been 99% very happy.

Products (separate landing pages):
-Online group ~100USD
-Live training group in one city with group trainings etc ~500USD

Both products have the same content, except live meetings, trainings.

Now we are getting big partner website. They have huge amount unique visitors per week interested in running.

Problem is that how to split this whole thing in our partner websites communication?
They are going do lot of work in this project like blog posts, Facebook campaigns, banner ads, videos etc, to drive as much traffic to our website as possible.

For example copywriting; it is going be a mess to try to include both online and physical training group with location in headlines etc. (Been there, done that.)

And like we all know here, traffic should be driven directly to our separate landing pages- not in frontpage.

So I am considering following things:

1. Should I advice these guys in our partner site to create separate material for both products. In this way it would be logical to write blog post about online coaching, and then include direct link to online coach landing page.

2. Or try to speak from both products in same piece of information, and the add two links there for both products?



Sorry for long and messy opening, hopefully you got my point