My conversion goal is just getting a name and email address, but one landing page is designed to get potential clients to contact me about booking a session, and the other one is targeted to photographers, and I'm simply looking for a name and email address to grow my list.
Here is the landing page that I'm currently using for my Facebook Ad. I am aware of using split testing on landing pages, but at this point, I really need to fix the one I've got, and then maybe split test any variations of it: Learn More.
Next, I have a landing page that I'm not currently running an ad for. It's a proposed landing page to be used to target other photographers; I will also run an ad on Facebook and Bing Adwords once it's reviewed and completed. Here is the link to this landing page: How to Create Your Own Calendar for Profit
Thanks in advance for sharing your expertise.