Using Google Experiments to track clicks on mobile site, that open email or phone number
 

I know how to use google experiments for conversion testing when there is a target URL but how would you set it up if the mobile clicks either take the user to the email app or phone dialer app and not a webpage on the site?

We are trying to see how many users click on the 'Call now to buy'

Re: Using Google Experiments to track clicks on mobile site, that open email or phone number
 

If its the "Call now button" on a website. you make the button a point of conversion in GA.

Re: Using Google Experiments to track clicks on mobile site, that open email or phone number
 

Hi high_plains_drifter,

You can set that up using Google Tag Manager, here are instructions:

https://support.google.com/tagmanage.../6003007?hl=en