How we can optimize conversion rate of ppc ads

Intouch01 · 4th Aug 2015, 05:20 AM

KyleChapman · 4th Aug 2015, 02:51 PM

Do you mean clickthrough rate on the ad itself? Or the page that customers land on after clicking the ad?

adlerdale · 5th Aug 2015, 12:27 AM

Conversion Rate Optimization is the process to optimize your PPC ads, landing page and website design to improve the conversion rate.

You can try the below-mentioned tips to increase the conversion rate:

1. Write unique, compelling content for your paid ads.

2. Implement Right keywords to your ad.

3. Create an Eye - Catchy Title for your PPC Ads

4. Add Call-to-action on the landing page.

Find the way to manage PPC Campaign to get more conversions

guttulus · 5th Aug 2015, 12:34 AM

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it's seen as a way to increase profits from sales without raising your advertising spend.

There are a number of things you can do to increase your conversion rate, among them:

Write compelling, clickable PPC ads that are highly relevant to the keyword/search query and your intended audience. All the better if you're targeting high-intent mid-tail and long-tail keywords that indicate a searcher who is late in the buying cycle, as those consumers are more likely to convert.
Maintain a high degree of relevance between your ads and corresponding landing pages. Your landing page should deliver on the promise of your ad (the call to action) and make it easy for the searcher to complete that action, be it signing up for a newsletter, downloading a white paper or making a purchase.
Test your landing page design. Conduct A/B testing to find the right layout, copy, and colors that push the highest percentage of site visitors to fill out your form, call in, or otherwise convert to a valuable lead or customer.

4th Aug 2015, 05:20 AM	#1
Intouch01 Warrior Member Join Date: 2014 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	How we can optimize conversion rate of ppc ads Share on: How we can optimize conversion rate of ppc ads

4th Aug 2015, 02:51 PM	#2
KyleChapman Conversion Specialist Join Date: 2015 Location: United States Posts: 51 Thanks: 0 Thanked 10 Times in 10 Posts	Re: How we can optimize conversion rate of ppc ads Share on: Do you mean clickthrough rate on the ad itself? Or the page that customers land on after clicking the ad?
	I've done conversion work for many big companies such as Expedia, The Boston Globe, Kobo Books, Firestone and more... Kyle Chapman - CEO - Conversion Marketing Services a Conversion Rate Optimization Firm

5th Aug 2015, 12:27 AM	#3
adlerdale Active Warrior Join Date: 2015 Posts: 34 Thanks: 0 Thanked 2 Times in 2 Posts	Re: How we can optimize conversion rate of ppc ads Share on: Conversion Rate Optimization is the process to optimize your PPC ads, landing page and website design to improve the conversion rate. You can try the below-mentioned tips to increase the conversion rate: 1. Write unique, compelling content for your paid ads. 2. Implement Right keywords to your ad. 3. Create an Eye - Catchy Title for your PPC Ads 4. Add Call-to-action on the landing page. Find the way to manage PPC Campaign to get more conversions
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5th Aug 2015, 12:34 AM	#4
guttulus Marketing consultant Join Date: 2015 Location: Houston Texas 77396 Posts: 13 Thanks: 1 Thanked 2 Times in 2 Posts	Re: How we can optimize conversion rate of ppc ads Share on: Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it's seen as a way to increase profits from sales without raising your advertising spend. There are a number of things you can do to increase your conversion rate, among them: Write compelling, clickable PPC ads that are highly relevant to the keyword/search query and your intended audience. All the better if you're targeting high-intent mid-tail and long-tail keywords that indicate a searcher who is late in the buying cycle, as those consumers are more likely to convert. Maintain a high degree of relevance between your ads and corresponding landing pages. Your landing page should deliver on the promise of your ad (the call to action) and make it easy for the searcher to complete that action, be it signing up for a newsletter, downloading a white paper or making a purchase. Test your landing page design. Conduct A/B testing to find the right layout, copy, and colors that push the highest percentage of site visitors to fill out your form, call in, or otherwise convert to a valuable lead or customer.
	Guttulus is online website based in Houston Texas , we provide a best internet marketing services and study guide for beginner and online startup business. Online Learning and Training Hub for internet Marketing-PPC,Google Adwords and Analytics.