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Unread 1st Sep 2015, 08:13 AM   #1
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Page not converting
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Hey guys

Doing ads for my segway business and can't seem to get the conversion.
Facebook ads are doing okaay-ish, targeting tourists but still no registrations

This is the mobile landing page : https://robotcity.cz/?plat=mob

What can be the problem?
Cheers!
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Unread 1st Sep 2015, 01:25 PM   #2
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Re: Page not converting
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I would start with the fist image.... you are selling a Segway adventure in Prague? and I can see Prague, where is the Segway?

Next SEGWAY - NINEBOT

If you are using the term Segway in your bait... throw in the term Ninebot.. and no images to bring the 2 terms together.. are you seeing the disconnect now? ( I have never heard the term "Ninebot" before to give you an example )

I would say you need more text.... your layout isn't helping much. 2 or 3 column display of your tours would look nicer, and probably convert better. ( Look for a column plugin to make that work )

Looking at one of your testimonials "Hate walking around cities and being to tired to enjoy rest of my trip later. This allowed me to enjoy the sights and history with a personal tour by David. Great job! " YOU are selling this.. Not being tired from walking all day.. and the LOCAL education.

"See Prague on 2 wheels" "Site Seeing has never been this fun" I would suggest this be a base for a headline and subline. I would look into using a collage type image right below the headline with 4 images using 4 different well recognized places on your tours. ( ensure the Ninebot is in full view ). Follow that up with "Walk less see more" and then display your tour packages and you HAVE to include images here.

All this is rough of course.. just trying to give you an idea.

Originally Posted by Munyez View Post

Hey guys

Doing ads for my segway business and can't seem to get the conversion.
Facebook ads are doing okaay-ish, targeting tourists but still no registrations

This is the mobile landing page : https://robotcity.cz/?plat=mob

What can be the problem?
Cheers!

Success is an ACT not an idea
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Unread 2nd Sep 2015, 06:35 AM   #3
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Re: Page not converting
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I would work on a strong headline or sub headline with a strong hook. Something like "You've never seen Prague like this" or "A new way to fall in love with Prague"

Try looking at other travel type websites to see their types of headlines.

I would change the picture too. Maybe a closeup of someone's faces instead of one from so far away.
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Unread 2nd Sep 2015, 12:15 PM   #4
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Both insights are great!
I am going to work on headline and the picture!
Any other advice is highly welcome
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Unread 3rd Sep 2015, 02:15 PM   #5
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any more advice will be appreciated
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