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-   -   Why is my Landing Page Not Converting? (https://www.warriorforum.com/conversion-rate-optimization/1106632-why-my-landing-page-not-converting.html)

twiggy6 1st September 2015 04:07 PM

Why is my Landing Page Not Converting?
 
Why is my Landing Page Not Converting?

Modelactdance

Do you think it could be the Pricing?

davedemille 1st September 2015 06:10 PM

Re: Why is my Landing Page Not Converting?
 
I think you are missing a headline with a good hook that outlines what exactly they will benefit from the service.

tiffanymika 1st September 2015 08:42 PM

Re: Why is my Landing Page Not Converting?
 
That's right you need a hook and a headline.

You need to explain what goes on there... no information. Always talk about the benefits and what people will get out of it.

WHo are you targeting as well?

Want to bounce ideas off me..

Happy to help out... just send me a message

Cheers

Tiff

twiggy6 1st September 2015 09:28 PM

Re: Why is my Landing Page Not Converting?
 
Quote:

Originally Posted by tiffanymika (Post 10254604)
That's right you need a hook and a headline.

You need to explain what goes on there... no information. Always talk about the benefits and what people will get out of it.

WHo are you targeting as well?

Want to bounce ideas off me..

Happy to help out... just send me a message

Cheers

Tiff


Thanks...will do : )

AyiamDigital 2nd September 2015 02:22 PM

Re: Why is my Landing Page Not Converting?
 
As others said, you are missing some very pertinent info. Here's exactly what in detail:

1.) A headline (VERY important; if it isn't there or if it is bad, visitors may leave immediately)

2.) A subheading (this explains or summarizes what your page/product/etc will be about and is usually around a paragraph or so in length)

3.) COPY
(this is VERY important. Copy actually sales your product and convinces visitors, using emotional triggers along with the facts and benefits of your product)

4.) A Guarantee (if the person isn't satisfied or if there is an issue purchasing, how will you remedy the situation? Why should the visitors feel comfortable buying from you and not risk losing money?)

5.) Contact Info (why should people trust your landing page and product without letting them know exactly who they are buying from?)

6.) A Call to Action
(do you want them to buy, or ask you on a date? You need to lead them into buying and let them know how/what/when/why to proceed. Etc...

Hope that helps. If you need any input, feel free to message me!

Best of luck with your campaign.

twiggy6 2nd September 2015 06:33 PM

Re: Why is my Landing Page Not Converting?
 
Hello, thanks everyone for all the great Feedback. I believe I do have some of this info on the front end root url www.modelactdance.com but I don't have it on the sign up page. I guess what you're saying is that I need to have it on both?

annayangweb 4th September 2015 12:12 AM

Re: Why is my Landing Page Not Converting?
 
For me, this page is not easy to find the key information and incentives. It's just clustered in the small text field,won't get interested to read on. No offense.


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