How do I promote a online shop?

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Have a online shop selling wedding dress but gets low views and favorites. How to promote it?
#online #promote #shop
  • Profile picture of the author davidmillernyc
    Social media can help you to get more views to your website.

    You can promote your website in social media channels like twitter, linkedin, facebook, google plus, reddit, pinterest, stumbleupon, delicious, scoop.it, storeboard.com, etc.
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  • Profile picture of the author AyiamDigital
    Originally Posted by Moira Yao View Post

    Have a online shop selling wedding dress but gets low views and favorites. How to promote it?
    Can you share your website so we can take a look?

    Without knowing more, here's some advice...

    1.) As others said here, use social media. Off the top of mind, I can imagine Pinterest would be a great place to start. Take photos of different wedding dresses (preferably with people in them who allow release of their photos) and post them on Pinterest; following people who are interested in getting married or who are most likely to be in a serious relationship/engaged.

    Facebook is also a good place to set up shop; simply join a few wedding/type groups and contribute your knowledge to people looking to get married/remarried/engaged. That will help funnel traffic back to your store.

    2.) Does your shop have any content on it? Content that people can read to get information or insight, such as articles, blog posts, infographics, videos, etc? If not, you definitely want to add some content, because I'm sure there is no shortage of wedding stores/sites out there that people can click to within seconds. You want to give them a reason to keep coming back, or at least look at your store as an "authority" in wedding dresses.

    3.) Where are you getting traffic from?
    Is it organic (search engine) or do you have advertising in place? That will matter a lot because if you traffic isn't targeted, no one will engage--no conversions/sales will take place and if they do, it will be a rarity.

    More info please, so we can help you better!
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    • Profile picture of the author davismiller097
      Originally Posted by AyiamDigital View Post

      Can you share your website so we can take a look?

      Without knowing more, here's some advice...

      1.) As others said here, use social media. Off the top of mind, I can imagine Pinterest would be a great place to start. Take photos of different wedding dresses (preferably with people in them who allow release of their photos) and post them on Pinterest; following people who are interested in getting married or who are most likely to be in a serious relationship/engaged.

      Facebook is also a good place to set up shop; simply join a few wedding/type groups and contribute your knowledge to people looking to get married/remarried/engaged. That will help funnel traffic back to your store.

      2.) Does your shop have any content on it? Content that people can read to get information or insight, such as articles, blog posts, infographics, videos, etc? If not, you definitely want to add some content, because I'm sure there is no shortage of wedding stores/sites out there that people can click to within seconds. You want to give them a reason to keep coming back, or at least look at your store as an "authority" in wedding dresses.

      3.) Where are you getting traffic from?
      Is it organic (search engine) or do you have advertising in place? That will matter a lot because if you traffic isn't targeted, no one will engage--no conversions/sales will take place and if they do, it will be a rarity.

      More info please, so we can help you better!
      All is true but in my opinion face book is the best place to promote and getting attraction for products
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  • Profile picture of the author SpartanMarketer6
    Hey Moira Yao,

    Funny enough my step-mom owns a wedding shop in Williams Lake. What she has done to promote it successfully is by supplementing offline marketing with online marketing. Here are some key marketing tactics she's successfully implemented:

    1. Online promotion insert her store. IE: "Like our Facebook page and receive a 5% discount on your next purchase" "Share our Facebook page with 5 friends and get opted-in for our free giveaway contest"

    2. Facebook Advertising: Using a small budget to generate users to "Like" her Facebook page, using intelligent keyword research to find the right audience to target -- that will ultimately have the most chances of converting.

    3. Collecting emails upon *every* purchase at her store in person, or online. This way she sends email blasts to her list every week showcasing the newest deals, new dresses that have arrived, and additional apparel.

    Let me know if some of those strategies have helped. Thanks!
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  • Profile picture of the author Shreyasingh
    One of the best thing about your website is it is related with wedding dress and most of the women will definitely like it if they are getting their desired dress within an affordable price. You must promote your business in social media sites first and them you must make a video for it as it will help you to present your business features easily in order to attract huge visitors instantly.

    Rather than that you can perform SEO on it as well which will help you to spread the awareness of your business all around the world within a jiffy.
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  • Profile picture of the author tolks
    Best ways to get FREE website Traffic in 30 minutes or less are share below:

    1. Get Backlinks on High PR Websites (related to your keywords): Getting good backlinks to your website will help to increase the overall Search Engine Rank of your website.
    2. Twitter: Is a very quick and easy way to make new friends, brand yourself and to drive more traffic to your online store or shopping.
    3. Submit an article about your store to at least 5 of the Top Article Directories.

    4.Join and participate in 3 high traffic forums related to your store that you are not currently a member. Register with the forums, add your profile information and signature and make 2 posts in eah (dont violate the forum rule)
    5. There are lots of well knowns ways to get backlinks, including article marketing, directory submission and link exchange
    6. Facbook Groups: You can join facebook groups with at least 20,000 members in each group and after you joined in less than 24 hours. You start post and promote your Ad Copy and Image about your website.

    Thanks
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    PROMOTE YOUR WEBSITE TO OVER 5 MILLION SOCIAL MEDIA MEMBERS

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  • Profile picture of the author nomaanali
    Yes i agree with above suggestions. In your business, social media sites like facebook, pinterest, instagram and twitter can play a vital role. Also, you can post your products on free ads sites!
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  • Profile picture of the author ayeshazulfiqar
    There are many online resources to promote your any service. You can use Search engine marketing, Social media marketing and also many other free promotion resources like: content marketing.
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  • Profile picture of the author lucyberrette
    I think, you can start promoting your website on social media with interested pics and attractive deals. Images attracts more visitors then other things and that's why sites like Pinterest, Facebook can help you a lot. So start with social media and if you have time and little knowledge of SEO then you can you can do this as well. Good luck.
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  • Profile picture of the author Platt
    Link it with Facebook and pinterest, Instagram. Make the content similar so they can see the link. When you got enough likes and followers, try to do some kind of offer on your website. To get more likes and followers, try to follow and like similar pages.
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  • Profile picture of the author rusilja
    Quickest way is by paying for traffic (Adwords/bing).
    Social media can help you started, but don't rely on that too much, it will take some time.
    Get on niche related forums that allow signature links, and promote there.
    If you're in here for the long run, focus on SEO as well.
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  • Profile picture of the author Idvert Group Ltd
    Maybe you can try to post your pictures on instagram. It's a good place to promote clothing related products.
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    • Profile picture of the author JeffHenderson
      This is less of a marketing tip and more of an overall business strategy tip.

      But have you considered partnering with local wedding/event planners? You could form relationships with them to offer them discounts for bringing their clients to you for their dresses. You could even go to the extreme of trying to establish exclusivity with some of these planners...

      Just a thought
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  • Profile picture of the author onehalf
    Create social media profiles for your online shop and promote it on Facebook, Twitter, Instagram and Twitter. Next, to increase the views, likes or favorites on your post make sure that you have tons of active followers. You can increase your online followers by posting interesting content related to your shop or brand or running a contest where they could get discount or freebies for participating in your contest.
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  • Profile picture of the author AdscendMichael
    There are a lot of great points on this thread. Moira Yao - I wanted to mention also, being wedding dresses are for a particular audience, you can also consider partnering with channels/websites that already do a great job of acquiring users with aligned interests to their site/business . JeffHenderson mentioned this also and I agree.
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    Michael Thompson
    Adscend Media
    Skype - Michael.Adscend

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  • Profile picture of the author damascan
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    • Profile picture of the author Moira Yao
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      • Profile picture of the author codescribler
        Originally Posted by Moira Yao View Post

        Yeah, I got this. Thank you.
        Fair one. Just seen a whole new approach to retargeting. You may want to take a look. It looks like there is a new service about to be launched which promises to take retargeting to a whole new level. It looks very interesting to me. I've written a post about the theory of it. You can find it here. I hope you find this useful!
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  • Profile picture of the author xianherrera07
    Banned
    Social Medias is a good start to promote your product.
    Having great content and good visuals will help attract your target consumers.

    Retargeting is also a great help when you sell your products.
    I would recommend Bluagile's Platform
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  • Profile picture of the author enjamulahsan
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    • Profile picture of the author Moira Yao
      Originally Posted by enjamulahsan View Post

      Do Advertisemnets and promote on social medias. Do SEO. You will get visitors.
      Yes, our team is working with these all the time.
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  • Profile picture of the author marcoreeves
    Facebook PPC and Retargeting
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    Not getting the results YOU want? Let's Skype - schedule a free strategy session right here.
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  • Profile picture of the author ponymurder
    Facebook and Twitter is a very good source to get views on online shops. It will get huge traffic if you use them properly. You can create a page for your shop with the link of your site. You can promote your page by posting it at different groups and pages with the links of your site. It will be a successful way.
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  • Profile picture of the author dramalamabros
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  • Profile picture of the author DustinInTheWind
    Banned
    For this, I think promoting it VISUALLY is the best way.
    Go for Pinterest, Twitter and Instagram. If you want engagement go for FB. or basically do as much as you can on these Social media sites, its important to setup your organic followers first.
    After that, pay for traffic. Dont stop the ball on free traffic. Maximize your reach.
    If i may suggest, ive seen online shops engage in paid traffic to increase their targeting. Go for a DSP with its own RTB platform, check out Bluagile - Self-Serve Ad Platform | RTB | Retargeting | Mobile ive been in contact with them and they are pretty helpful.

    Hope i helped!
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  • Profile picture of the author lucky7group
    You can use Social Media marketing services.
    You may create ads for the marketing of your online shop easily. You can also create google ads for getting high traffic.
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  • Profile picture of the author anwar001
    Here are some ideas worth considering:
    • Social media marketing,
    • PPC ads,
    • forum marketing,
    • SEO,
    • media buying,
    • Facebook ads,
    • using coupon and freebie sites,
    • sending samples of your products to top bloggers in your niche in exchange of a review on their blogs,
    • Youtube marketing,
    • providing incentive to users to promote your store - like giving them discount coupons etc for referring people
    • guest posting on popular blogs in your niche
    • classified advertising
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  • Profile picture of the author Robert Bridgen
    Many ways to promote a online shop 1 Facebook 2 youtube video 3 forums 4 newspaper adverts. 5 Blogs. or even paid traffic
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  • Profile picture of the author connectmikesmith
    Use the mixture of Social Media and Search engine optimization... It will be rank in short time
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  • Profile picture of the author mathompson
    there are some step you can apply for promote your shop
    1. Offer Deals on a Regular Basis
    2. Use Email Marketing to Remind Customers to Shop
    3. Start a Blog
    4.Contact Bloggers About Your Products
    5.Start Guest Blogging
    6.Offer Video Tutorials/Behind-the-Scenes Shots
    7.Branch Out with Social Media
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  • Profile picture of the author saurabhthakur12
    As you mentioned, your website is regarded wedding dress. According to my opinion, you can work on social channels. Shared your product's images on Facebook, Pinterest & Instagram. Joined wedding cloths related groups & interact with users. If you give any offers on dresses & participate any events, then don't forget it to share on social channel. Through social channel you can aware peoples with your services.
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  • Profile picture of the author ignaciosports
    -Create quality content related to your website and share on social media sites like Facebook,Twitter,Google plus.

    -You can also use PPC and Affiliate marketing to promote your business.

    -In SEO search website related forums and do regular posts on that forums.It is also a good method of creating quality backlinks which helps to promote your website.
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  • Profile picture of the author Sara20
    Originally Posted by Moira Yao View Post

    Have a online shop selling wedding dress but gets low views and favorites. How to promote it?

    Hello, wow, it is great business! Try to use all social networks as FB, Twitter, girls forums, Google+, Instagram! Also, use Tumbler for your traffic! Maybe use YouTube , and try to show all your dress( it will be very interesting)
    Good luck, I belive in you!
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  • Profile picture of the author respomobile
    Try to get traffic use all social media. write SEO friendly strong content(it' important more than anything coz google now depend on content to increase site rank and showing site on top in search result). Do proper on page and off page SEO.

    hope it will help you increase your traffic.
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  • Profile picture of the author pomelo
    And another way is to trade up visits if you want faster. To purchase and incorporate social sharing I think is also good
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  • Profile picture of the author Red Tulip
    If you are seeking effective ways to promote your online store, you can refer this article : Free website Promotion ways you can't live without !
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  • Profile picture of the author Rhoefnagel
    For a wedding online shop, try promoting it through social media sites. If you have a website, you have plenty of ways to promote your shop.

    For now let's talk about social media marketing and focus on Instagram marketing, since the wedding dress niche is quite popular in Instagram. Since you're selling more than just a product but an experience, which in your case is a wedding dress, you can leverage on that idea.

    The product is the wedding dress and the experience is the wedding itself. Why don't you start off with this idea. Post interesting and buzz-worthy Instagram posts that centers around weddings and of course your product. If you already have a good following in your Instagram account, learn how to grow it more for you to have a wide base to promote your product. Once you've grown your Instagram profile organically you can then branch out to other social media accounts like Facebook, Twitter, Pinterest and more.

    You can also run an Instagram contest to draw more attention to your product. This is another way to promote your online shop.
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    Entrepreneur and Growth Hacker at Growthcasts.co
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  • Profile picture of the author joansmith

    t's so exciting to set up your products in an online store. We all have high hopes that we'll get our store online and the cash register will sing. But that's not always the case. Watch this three minute video to learn how you can promote your online store and make the cash register ring.
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  • Profile picture of the author LogoDune
    Twitter is best I think, Getting leads and working as well.
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  • Profile picture of the author JohnVianny
    STEP BY STEP



    Use or convert your online shop with Shopify: it's the best one nowadays.

    Build a Facebook Pages.


    Write a Promoted Post OPTIMIZED for conversions.

    Do the math: if you earn 10 usd per item, you optimize the conversion for less bid.

    Facebook will adjust and calibrate for you, exposing ad to potential customers.

    Rinse and Repeat: adjust paramters like audience etc..til you have sales and u have enough margin to earn from.
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  • Profile picture of the author gagan22
    One way to very quickly increase your web presence is by using pay-per-click advertising to have your business appear prominently in search engine results. This is probably the quickest way to promote your business, but is also probably the most expensive. You will need to budget carefully and ensure you make the most of any paid ads.[1]
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  • Profile picture of the author DominickLo
    Just launched E-commerce business is required first advertisement on Facebook and then on google to make aware about your business with peoples.
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  • You did not mention if you are building a list or not. Assuming that you are not, please start it right away.
    Target unmarried people who are engaged in face book (Facebook demographics allow you to target unmarried but engaged last 3 months). Build a lead magnet. A webinar will be great or a cheat sheet such as "How to marry like a celebrity but spend like a janitor" or "27 tips to buy wedding ring" or "31 best honeymoon spots you must consider" like that.

    Build your list and build relationship with your subscribers. With trust, you get the business easily.

    Try : Instagram and Pinterest. Good luck with your business.
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  • Profile picture of the author FineGadgetsUK
    As per your question, here are some useful information to promote your online wedding dress store.
    Content Marketing
    Social Media
    Pay-Per Click Advertising / Google Adwords
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  • Profile picture of the author marydelacroix
    I would post pictures of the most beautiful wedding dresses I sell on Instagram. I would also search post of people who just got #engaged (other tags would be #proposal #isaidyes #engagement) and send them congratulations to call attention to your shop.

    On my IG page, I would also post postcard tips/guides on how to make sure the wedding dress you ordered online fits. You can also post guides on best wedding dresses for what types of bodies.

    I would also feature hot deals on my IG like the latest gowns available at an affordable price range, or new designs as they come to your store.
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  • Profile picture of the author caseybator
    You need social media for promoting your online shop selling like facebook
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  • Profile picture of the author simitch
    You can do social media marketing like facebook,twitter,pinterest etc. these sites has huge numbers of users and recently they are loving to shop from facebook. So prefer do facebook marketing and build fan/customer then go for marketing hope it will work for you, Good luck
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  • Profile picture of the author josoftech
    Originally Posted by Moira Yao View Post

    Have a online shop selling wedding dress but gets low views and favorites. How to promote it?
    SEO & SMO services can help you better, find company or a dedicated freelancer for getting services.
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  • Profile picture of the author mindtricks18
    With other SEO and SMO tactics submitting your products discount coupons on coupon sites also may be useful to get good traffic.
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  • Profile picture of the author PBScott
    First make your store a professional place, preferably better than your competition, and then do every single form of advertising listed above, over and over and over again.

    You might want to pick up a copy of
    Starting an Online Business All in One For Dummies

    As well as SEO for dummies, adwords for dummies. social media marketing for dummies etc...
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    If you don't look at this => Really Funny Shirts <= you missed something in life

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  • Profile picture of the author Danny Review
    There are many online resources to promote your any service. You can use
    - Search engine marketing,
    - Social media marketing
    - and also many other free promotion resources as: content marketing, email marketing...
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