Which of these two forms to put at end of post ? Very confusing
 

Unbounce uses to forms to collect emails at end of article..

1 - One That user enters his email directly to download the ebook
2 - the other user click on and then redirected to a landing page

WHich one should I use ?

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Re: Which of these two forms to put at end of post ? Very confusing
 

Try split testing both. My guess (note, it's only a guess) that number 2 will work better. As with this landing page it's more like a 2-step opt-in , that utilizes micro commitments: once a person express his interest and clicks on the button he is already involved in the process, and most likely will fill the form on the next page.

My $0.02 if that's make sense

Re: Which of these two forms to put at end of post ? Very confusing
 

Yes I know what you mean. Your theory means lead boxes will work even better ?
lead boxes are small boxes that popup when user clicks on button. it is like a mini landing page.

Re: Which of these two forms to put at end of post ? Very confusing
 

Is #1 going through an autoresponder?? or just a single opt-in (not such a good idea, though)?
double opt-in is the process of choice, to save your butt in the long run.
I use 'Get Response' for several reasons
1 - building my list in a secure place
2 - able to send my list emails at my every whim
3 - autoresponders on autopilot with somewhat endless strings of emails going out to new sign-ups every day

My personal preferance on your page dilemma would be to redirect them either through a funnel, or directly to a thank you page where you can place the download button as well as other sales options

just a thought

Re: Which of these two forms to put at end of post ? Very confusing
 

What do you mean by "is #1 going through an autoresponder or single opt-in" ?

Yes im collecting emails for Aweber Autoresponder. What does that have to with steps of opt-ins ?