How can i reduce bounce rate and exit rate as well as improve CRO?

sggl · 23rd Nov 2015, 02:04 AM

Hello, I have a small website dedicated to weight loss.

Currently, I have my GA bounce rate around 70% and exit rate aroud 55%. Is there anything I can do to improve those metrics as well as improve conversions?

Thanks

P.S. I will show you my website in PM.

Ashley Wright · 23rd Nov 2015, 05:49 AM

Why don't you share your URL here so we can give you feedback? Weight loss blog? Selling product?

AnthonyMayson · 26th Nov 2015, 04:18 AM

You may use some kind of instant messenger or chat for your website to reduce bounce rate.
As for CRO: optimize income, not conversions / conversion rate.
For example, you may receive 100 of orders with income $1000. Then you may receive 2 orders on $2000. See the difference?
Optimize your net income.

sggl · 27th Nov 2015, 03:51 AM

Originally Posted by AnthonyMayson

You may use some kind of instant messenger or chat for your website to reduce bounce rate.
As for CRO: optimize income, not conversions / conversion rate.
For example, you may receive 100 of orders with income $1000. Then you may receive 2 orders on $2000. See the difference?
Optimize your net income.

Thank you guys for all your advice.

I cannot optimize my profit since I'm doing affiliate marketing and product price is on the side of the merchant.

Live chat is a great idea, but unfortunately most of my traffic is from mobile.

goldenone1 · 6th Dec 2015, 12:31 PM

Hello there! Yeah, I know about such kind of problem on my own experience and can suggest you to instal exit intent platform by Picreel. It’s an awesome tool that easily will help you to increase conversion rate with its targeted pop-ups.

savidge4 · 8th Dec 2015, 12:46 AM

Originally Posted by sggl

Thank you guys for all your advice.

I cannot optimize my profit since I'm doing affiliate marketing and product price is on the side of the merchant.

Live chat is a great idea, but unfortunately most of my traffic is from mobile.

without seeing your site.... you give an interesting tidbit here "most of my traffic is mobile." there is the obvious question to ask is your site mobile friendly? the next question is the offer to gain the conversion "mobile friendly"?

"Click here to download your e-book now" would NOT be mobile friendly. "Click here to have a copy of our e-book sent to your e-mail" IS mobile friendly.

The next more technical question is what exactly is the breakdown of the Mobile Traffic? is it mostly phone traffic or is it tablet traffic? In general phone traffic just kind of sucks.. and tablet traffic is worth the effort to try and convert. IF your traffic is mostly phone based.. I would be looking for alternative traffic sources

Rubix101 · 22nd Jan 2016, 05:40 PM

What I found was that mobile users end up pressing the back button to leave your site a lot of the time. Quite a bit more than desktop users, though it's still a common way to lose visitors on all devices.

Checkout my new WP Plugin "BackCatcher" for an all new way of catching those visitors one last time before they leave (without any annoying pop-ups)

sggl · 2nd Feb 2016, 03:17 AM

Originally Posted by Rubix101

What I found was that mobile users end up pressing the back button to leave your site a lot of the time. Quite a bit more than desktop users, though it's still a common way to lose visitors on all devices.

Checkout my new WP Plugin "BackCatcher" for an all new way of catching those visitors one last time before they leave (without any annoying pop-ups)

Quite interesting. But how does Google treat such things? Wouldn't one penalize my site for this? thanks

Rubix101 · 2nd Feb 2016, 03:24 AM

Originally Posted by sggl

Quite interesting. But how does Google treat such things? Wouldn't one penalize my site for this? thanks

The way it's been made, the backcatcher code does not run if the visitor is a search engine bot/spider so I have never run into any issues with it.

sggl · 2nd Feb 2016, 08:51 AM

Yes, but google analytics still record the stats and it's not a problem for google to see some manipulations over back button hitters.

p.s.

I posted my question here; http://www.warriorforum.com/showthread.php?p=10518646#post10518646

Christian Morfaw · 2nd Feb 2016, 10:19 PM

Something that tends to help quite a bit... if you don't have any weight loss/health related videos on your site, I'd suggest adding some that match or further flesh out the written content you already have. If you don't want to create any of your own, you can find related videos on youtube and embed them on your site.

aars14 · 9th Feb 2016, 03:34 AM

If you are planning to reduce your bounce rate then checkout my free complete guide on how to reduce the website bounce rate.. Hope it helps.

johnbrent606 · 6th Aug 2016, 01:30 AM

For decreasing the bounce rate of your site, you must do following things -
1. you have to put quality content on your site,
2. your site must be attractive
3. your site have less loading time
4. your site is SEO friendly
5. your site must be responsive....

solidwealthsystems · 6th Aug 2016, 02:20 PM

Honestly, there is a lot to this question. Site speed is a major factor. Are you utilizing caching? Site design is huge. Is it easy for people to navigate and find what they want? Quality of content, content mediums you are using, quality and intention of traffic hitting your site, type of website you have, is it mobile optimized, etc... All these could be factors, but it's hard to know which would have a noticeable impact without seeing the site and digging into your analytics to see.

buihoang · 20th Aug 2016, 05:13 PM

Originally Posted by sggl

Hello, I have a small website dedicated to weight loss.

Currently, I have my GA bounce rate around 70% and exit rate aroud 55%. Is there anything I can do to improve those metrics as well as improve conversions?

Thanks

P.S. I will show you my website in PM.

you should provide tip trick article. They will help you keep your visiter . You should insert internal link on your post

CreativeBlanket · 21st Aug 2016, 05:44 PM

It will be far easier after seeing your website to explain what you can do.

The high bounce rate is due to whats called the "above fold" content being not relevant to the user viewing your page.

For example:

If you are looking for a BMW and the link you click takes you to a page where the first thing you see if a Nissan (above the fold) Most users will bounce.
Even if its just a picture and the below fold content is all related to BMW.

-------------------

Also is the page purely a landing page? If so and they have no where else to go it is likely they will land on the site then press their back button which analytics marks up as a "bounce"

----------------

Some other basic areas:

-- Website User Friendly
-- Clean / Tidy & relatively good design
-- Loading Speed is quick
-- Responsive
-- Funnel the user (capture, engage, convert)
-- Sensible "Call to action" for the user

If you can supply your website link i can give a far better breakdown as the above is only a summary off the top of my head.

Kind Regards
CreativeBlanket

SamNuku · 29th Aug 2016, 07:44 AM

Be sure to interlink content man.

By that I mean if its just the weight loss niche you'll have alot of related topics.

This is real simple with wordpress which i hope you're using.

Link 1 words or 2 or 3 words to a particular topic. Particuarly hot or key words.

In doing so people will naturally read, see the highlight underline, if they're interested they'll click.

This'll reduce your bounce rate drastically. Since implementing that i've dropped from about 80% down to 60% & i know in tie it'll improve as i create more content.

Hope that helped! Inbox if you have any questions. Cheers

freepricecompare · 29th Aug 2016, 08:01 AM

Originally Posted by sggl

Quite interesting. But how does Google treat such things? Wouldn't one penalize my site for this? thanks

No, there is no risk of penalizing website by Google if you only display pop-ups for quick exit users. Google only penalize if your pop-ups irritate visitors. You should pre-define the session duration for displaying these pop-ups.

aiva · 29th Aug 2016, 10:39 AM

Without seeing your website, it's difficult to provide accurate suggestions. However, you should consider having an exit intent CTA encouraging your visitor to sign up for a free trial or offer an ebook/whitepaper for weight loss. Ensure your website is mobile friendly, loads fast, has information above the fold and overall visually appealing. You can create and A/B test different variations of exit intent CTA's or other CTA's to direct your audience to your blog/another page. This will help you convert your audience and decrease your bounce rate.

23rd Nov 2015, 02:04 AM	#1
sggl Active Warrior Join Date: 2014 Location: US Posts: 62 Thanks: 26 Thanked 2 Times in 2 Posts	How can i reduce bounce rate and exit rate as well as improve CRO? Share on: Hello, I have a small website dedicated to weight loss. Currently, I have my GA bounce rate around 70% and exit rate aroud 55%. Is there anything I can do to improve those metrics as well as improve conversions? Thanks P.S. I will show you my website in PM.
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23rd Nov 2015, 05:49 AM	#2
Ashley Wright Snapchat: AshleyWright90 War Room Member Join Date: 2009 Location: UK Posts: 664 Thanks: 22 Thanked 123 Times in 53 Posts Blog Entries: 1	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: Why don't you share your URL here so we can give you feedback? Weight loss blog? Selling product?
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26th Nov 2015, 04:18 AM	#3
AnthonyMayson Warrior Member Join Date: 2015 Posts: 16 Thanks: 0 Thanked 2 Times in 2 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: You may use some kind of instant messenger or chat for your website to reduce bounce rate. As for CRO: optimize income, not conversions / conversion rate. For example, you may receive 100 of orders with income $1000. Then you may receive 2 orders on $2000. See the difference? Optimize your net income.

6th Dec 2015, 12:31 PM	#5
goldenone1 Warrior Member Join Date: 2015 Location: Vegas Posts: 21 Thanks: 13 Thanked 13 Times in 10 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: Hello there! Yeah, I know about such kind of problem on my own experience and can suggest you to instal exit intent platform by Picreel. It’s an awesome tool that easily will help you to increase conversion rate with its targeted pop-ups.

22nd Jan 2016, 05:40 PM	#7
Rubix101 Tyson Crisp War Room Member Join Date: 2010 Posts: 308 Thanks: 3 Thanked 29 Times in 20 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: What I found was that mobile users end up pressing the back button to leave your site a lot of the time. Quite a bit more than desktop users, though it's still a common way to lose visitors on all devices. Checkout my new WP Plugin "BackCatcher" for an all new way of catching those visitors one last time before they leave (without any annoying pop-ups)
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2nd Feb 2016, 08:51 AM	#10
sggl Active Warrior Join Date: 2014 Location: US Posts: 62 Thanks: 26 Thanked 2 Times in 2 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: Yes, but google analytics still record the stats and it's not a problem for google to see some manipulations over back button hitters. p.s. I posted my question here; http://www.warriorforum.com/showthread.php?p=10518646#post10518646

2nd Feb 2016, 10:19 PM	#11
Christian Morfaw christianmorfaw.com Join Date: 2016 Location: Unites States Posts: 15 Thanks: 0 Thanked 6 Times in 4 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: Something that tends to help quite a bit... if you don't have any weight loss/health related videos on your site, I'd suggest adding some that match or further flesh out the written content you already have. If you don't want to create any of your own, you can find related videos on youtube and embed them on your site.
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9th Feb 2016, 03:34 AM	#12
aars14 Aliraza.co Join Date: 2012 Location: Earth Posts: 165 Thanks: 5 Thanked 18 Times in 18 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: If you are planning to reduce your bounce rate then checkout my free complete guide on how to reduce the website bounce rate.. Hope it helps.
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6th Aug 2016, 01:30 AM	#13
johnbrent606 HyperActive Warrior Join Date: 2016 Posts: 160 Thanks: 0 Thanked 24 Times in 24 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: For decreasing the bounce rate of your site, you must do following things - 1. you have to put quality content on your site, 2. your site must be attractive 3. your site have less loading time 4. your site is SEO friendly 5. your site must be responsive....
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6th Aug 2016, 02:20 PM	#14
solidwealthsystems Active Warrior Join Date: 2012 Location: Indiana Posts: 64 Thanks: 0 Thanked 19 Times in 12 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: Honestly, there is a lot to this question. Site speed is a major factor. Are you utilizing caching? Site design is huge. Is it easy for people to navigate and find what they want? Quality of content, content mediums you are using, quality and intention of traffic hitting your site, type of website you have, is it mobile optimized, etc... All these could be factors, but it's hard to know which would have a noticeable impact without seeing the site and digging into your analytics to see.
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21st Aug 2016, 05:44 PM	#16
CreativeBlanket Web Designer & Developer Join Date: 2016 Location: United Kingdom Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: It will be far easier after seeing your website to explain what you can do. The high bounce rate is due to whats called the "above fold" content being not relevant to the user viewing your page. For example: If you are looking for a BMW and the link you click takes you to a page where the first thing you see if a Nissan (above the fold) Most users will bounce. Even if its just a picture and the below fold content is all related to BMW. ------------------- Also is the page purely a landing page? If so and they have no where else to go it is likely they will land on the site then press their back button which analytics marks up as a "bounce" ---------------- Some other basic areas: -- Website User Friendly -- Clean / Tidy & relatively good design -- Loading Speed is quick -- Responsive -- Funnel the user (capture, engage, convert) -- Sensible "Call to action" for the user If you can supply your website link i can give a far better breakdown as the above is only a summary off the top of my head. Kind Regards CreativeBlanket
	Last edited on 21st Aug 2016 at 05:45 PM. Reason: spelling mistake

29th Aug 2016, 07:44 AM	#17
SamNuku HyperActive Warrior War Room Member Join Date: 2014 Location: Brisbane Australia Posts: 126 Thanks: 6 Thanked 39 Times in 32 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: Be sure to interlink content man. By that I mean if its just the weight loss niche you'll have alot of related topics. This is real simple with wordpress which i hope you're using. Link 1 words or 2 or 3 words to a particular topic. Particuarly hot or key words. In doing so people will naturally read, see the highlight underline, if they're interested they'll click. This'll reduce your bounce rate drastically. Since implementing that i've dropped from about 80% down to 60% & i know in tie it'll improve as i create more content. Hope that helped! Inbox if you have any questions. Cheers
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29th Aug 2016, 10:39 AM	#19
aiva Aiva Labs Join Date: 2016 Location: Toronto Posts: 31 Thanks: 7 Thanked 3 Times in 3 Posts	Re: How can i reduce bounce rate and exit rate as well as improve CRO? Share on: Without seeing your website, it's difficult to provide accurate suggestions. However, you should consider having an exit intent CTA encouraging your visitor to sign up for a free trial or offer an ebook/whitepaper for weight loss. Ensure your website is mobile friendly, loads fast, has information above the fold and overall visually appealing. You can create and A/B test different variations of exit intent CTA's or other CTA's to direct your audience to your blog/another page. This will help you convert your audience and decrease your bounce rate.