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-   -   How To Improve Conversion With Clickbank Product (https://www.warriorforum.com/conversion-rate-optimization/1157554-how-improve-conversion-clickbank-product.html)

stealtdany 10th February 2016 04:16 PM

How To Improve Conversion With Clickbank Product
 
Hi,

I'm promoting a clickbank product by direct linking it. I went break evan in 3 days, so i would like to understand how could i increase my conversions to make profit.

Should i build a landing page to increase conversion also if by direct-linking the product, clickbank already has a product landing page? Or would be better create an advertorial? Or What?


Every tips is really appreciated.

Thanks

Marty Foley 10th February 2016 08:17 PM

Re: How To Improve Conversion With Clickbank Product
 
Hi stealtdany.

If I understand correctly you are direct linking with PPC and have already had some success. An important next step is to expand on what's working and reduce, improve, or eliminate what isn't working...

To do this it's crucial to know the source of your conversions, down to the ad and keyword level. You can do this by adding a unique ClickBank Hoplink ID in your CB affiliate links. Here's more information on how to use HopLinks: https://support.clickbank.com/entrie...About-HopLinks

Marty Foley ~ PPC Traffic & Conversion Mad Scientist

stealtdany 11th February 2016 09:43 AM

Re: How To Improve Conversion With Clickbank Product
 
Hi, thanks for the answer. I had different ad, so i set up a different hoplink for each ad, what other could i do to improve conversions? Do you think that by direct linking i'm losing good conversions? What should i do? How can i see which of my 3kplus keyword is bringing me conversion from my traffic source?

Thanks for the help

benschop86 11th February 2016 12:44 PM

Re: How To Improve Conversion With Clickbank Product
 
Either improve the incoming traffic or improve the offer.

Obviously it's not your product so you can't control the sales page, but you could consider creating an article lander or something similar to "pre-sell" traffic.

modgerody 11th February 2016 01:12 PM

Re: How To Improve Conversion With Clickbank Product
 
Definitely create a couple landing pages and split test them by hooking up a special hop-link to each so you can track where sales come from.

You cannot track which keywords give you the sale on Clickbank however, Clickbank doesn't allow that kind of tracking.

The only way you can achieve such a feet is to create a campaign for each individual keyword you want to track and create a custom hop-link for each to track where sales come from.

If you have a few keywords, that option is possible, but if you have a lot, its not really a viable option.

Engineer2Blogger 11th February 2016 10:43 PM

Re: How To Improve Conversion With Clickbank Product
 
Find more keywords, add a negative keyword list, split test ads for better CTRs, continue to let the ad run and your CTR should automatically decrease.

stealtdany 12th February 2016 07:35 AM

Re: How To Improve Conversion With Clickbank Product
 
Quote:

Originally Posted by modgerody (Post 10534079)
Definitely create a couple landing pages and split test them by hooking up a special hop-link to each so you can track where sales come from.

You cannot track which keywords give you the sale on Clickbank however, Clickbank doesn't allow that kind of tracking.

The only way you can achieve such a feet is to create a campaign for each individual keyword you want to track and create a custom hop-link for each to track where sales come from.

If you have a few keywords, that option is possible, but if you have a lot, its not really a viable option.

How should i structure these landing page?

stealtdany 12th February 2016 07:42 AM

Re: How To Improve Conversion With Clickbank Product
 
Quote:

Originally Posted by Engineer2Blogger (Post 10534691)
Find more keywords, add a negative keyword list, split test ads for better CTRs, continue to let the ad run and your CTR should automatically decrease.

Why by continuing to run my ads my ctr should automatically decrease?

abhishekknigam 13th February 2016 04:40 AM

RE: How To Improve Conversion With Clickbank Product
 
Hi Stealtdany,

abhishekknigam 13th February 2016 04:47 AM

RE: How To Improve Conversion With Clickbank Product
 
Hi Stealtdany, This is not right techniques to send direct traffic to click bank site. Always try to create a genuine landing page for each product and give detailed description of product. So that it will look genuine. And we not only based on Google Adwords because this time Google Adwords cost is much higher than other networks. So we always try to drive traffic through Bing Ads, Facebook Ads, Ad-knowledge etc. I hope it will be helpful for you.

stealtdany 13th February 2016 05:01 AM

Re: How To Improve Conversion With Clickbank Product
 
I'm having a strange situation where the ads with low ctr have an higher conversion on sales than the ones with the higher ctr. Should i pause the ads with low CTR and good sales conversion or with high ctr and low sales conversions?

abhishekknigam 13th February 2016 05:27 AM

Re: How To Improve Conversion With Clickbank Product
 
According to my experience. Do not focus on CTR. Always consider cost/conversion. If cost/conversion is good for you then we don't need to pause that ad. So I will suggest you continue your low CTR and high conversion ad. But think that conversion cost is affordable by you or not. If you need more help then you can personally send me screen shot. I will give you right suggestion.

Thanks,
Abhishek

Marty Foley 14th February 2016 07:09 AM

Re: How To Improve Conversion With Clickbank Product
 
Quote:

Originally Posted by stealtdany (Post 10536845)
I'm having a strange situation where the ads with low ctr have an higher conversion on sales than the ones with the higher ctr. Should i pause the ads with low CTR and good sales conversion or with high ctr and low sales conversions?

stealtday,

IMHO, you should optimize based on Profit Per Impression (PPI). A simple explanation and formula for it is on this page: Profit by Impression : The real metric in PPC testing | Certified Knowledge

johnhappy 14th February 2016 07:23 AM

Re: How To Improve Conversion With Clickbank Product
 
Quote:

Originally Posted by Marty Foley (Post 10538346)
stealtday,

IMHO, you should optimize based on Profit Per Impression (PPI). A simple explanation and formula for it is on this page: Profit by Impression : The real metric in PPC testing | Certified Knowledge

Hello Marty,

Thank you very much for your insightful idea especially re. the optimization based on Profit Per Impression.

I have a page also called Homepage - Judy Diet

May i have your advice for any channel or platform with comparatively higher conversion rate? I am thinking to try contacting some bloggers etc

stealtdany 19th February 2016 07:10 AM

Re: How To Improve Conversion With Clickbank Product
 
Is more converting create and test several leadpage with contact form than direct linking the offer or create an entire website, with banner and link that send people into the landing page with form and the funnel?


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