Is this an ok conversion rate?
 

My website has targeted traffic for a software that i am selling. There is als a free alternative version available with less features. All in all i get a conversion rate of 1.43% on all the uv that visit my site.

I'm curious to know if you consider this an ok conversion rate or if i'm loosing out on a lot of sales?

I'm top ranked in goolge for the keyword so there is really no mismatch as to what will be found.

What say you?

Re: Is this an ok conversion rate?
 

A total conversion rate of 1.43% from visitor -> purchase sounds perfectly OK for me.

Have a look here:
http://www.totango.com/wp-content/up...Benchmark2.pdf

Re: Is this an ok conversion rate?
 

You can always improve your conversion. Try out A/B test for landing pages, Different color combination, Changing CTA. With Proper lead nurturing you can always improve your conversion.

Re: Is this an ok conversion rate?
 

I would be catching all that traffic using an optin form, then not only can you promote your own software but also any software that launches.

Long term this will be much more beneficial to you

Re: Is this an ok conversion rate?
 

Tha's an Ok conversion rate. Yes, there is always a scope for improvement. Checkout customers behaviour on your website and try to improve those section where are existing from a website. Through inbound marketing software, get connected to active as well as inactive customers and share relevant content.

This might help you to understand and help to boost revenue - Inbound Marketing Strategy to generate more leads | Firecart.io

Re: Is this an ok conversion rate?
 

It's reasonable but impossible to say if good or bad with so little information.



AC

Re: Is this an ok conversion rate?
 

My insurance related websites tend to have 50-90% conversion rates, although that includes clicking on our phone number and not necessarily calling. Make your page easier to navigate, your message more compelling, and keep trying!

Re: Is this an ok conversion rate?
 

For visitor to purchase from general traffic 1-2% is industry standard. So, you are doing average. You could always improve your conversions. If you aren't capturing emails you are losing a ton. You can email them to warm them up and have them convert later if you doing that.

There are plenty of things to test. Getting the traffic is usually the hard part for most people.