Is this an ok conversion rate?

Meseeks · 28th Feb 2016, 02:16 PM

My website has targeted traffic for a software that i am selling. There is als a free alternative version available with less features. All in all i get a conversion rate of 1.43% on all the uv that visit my site.

I'm curious to know if you consider this an ok conversion rate or if i'm loosing out on a lot of sales?

I'm top ranked in goolge for the keyword so there is really no mismatch as to what will be found.

What say you?

deepCode · 1st Mar 2016, 06:03 AM

A total conversion rate of 1.43% from visitor -> purchase sounds perfectly OK for me.

Have a look here:
http://www.totango.com/wp-content/up...Benchmark2.pdf

gau061 · 3rd Mar 2016, 06:45 AM

You can always improve your conversion. Try out A/B test for landing pages, Different color combination, Changing CTA. With Proper lead nurturing you can always improve your conversion.

jfdotcom · 22nd Mar 2016, 02:57 PM

I would be catching all that traffic using an optin form, then not only can you promote your own software but also any software that launches.

Long term this will be much more beneficial to you

Firecart · 25th Mar 2016, 05:51 AM

Tha's an Ok conversion rate. Yes, there is always a scope for improvement. Checkout customers behaviour on your website and try to improve those section where are existing from a website. Through inbound marketing software, get connected to active as well as inactive customers and share relevant content.

This might help you to understand and help to boost revenue - Inbound Marketing Strategy to generate more leads | Firecart.io

AlanCarr · 28th Mar 2016, 12:26 PM

It's reasonable but impossible to say if good or bad with so little information.

AC

pbgDave · 29th Mar 2016, 09:09 PM

My insurance related websites tend to have 50-90% conversion rates, although that includes clicking on our phone number and not necessarily calling. Make your page easier to navigate, your message more compelling, and keep trying!

themebounce · 16th May 2016, 04:35 PM

For visitor to purchase from general traffic 1-2% is industry standard. So, you are doing average. You could always improve your conversions. If you aren't capturing emails you are losing a ton. You can email them to warm them up and have them convert later if you doing that.

There are plenty of things to test. Getting the traffic is usually the hard part for most people.

28th Feb 2016, 02:16 PM	#1
Meseeks Warrior Member Join Date: 2016 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Is this an ok conversion rate? Share on: My website has targeted traffic for a software that i am selling. There is als a free alternative version available with less features. All in all i get a conversion rate of 1.43% on all the uv that visit my site. I'm curious to know if you consider this an ok conversion rate or if i'm loosing out on a lot of sales? I'm top ranked in goolge for the keyword so there is really no mismatch as to what will be found. What say you?

1st Mar 2016, 06:03 AM	#2
deepCode HyperActive Warrior Join Date: 2015 Posts: 124 Thanks: 0 Thanked 28 Times in 27 Posts	Re: Is this an ok conversion rate? Share on: A total conversion rate of 1.43% from visitor -> purchase sounds perfectly OK for me. Have a look here: http://www.totango.com/wp-content/up...Benchmark2.pdf
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3rd Mar 2016, 06:45 AM	#3
gau061 Entrepreneur Join Date: 2013 Location: India Posts: 47 Thanks: 15 Thanked 8 Times in 8 Posts	Re: Is this an ok conversion rate? Share on: You can always improve your conversion. Try out A/B test for landing pages, Different color combination, Changing CTA. With Proper lead nurturing you can always improve your conversion.
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22nd Mar 2016, 02:57 PM	#4
jfdotcom Warrior Member War Room Member Join Date: 2016 Posts: 16 Thanks: 1 Thanked 4 Times in 4 Posts	Re: Is this an ok conversion rate? Share on: I would be catching all that traffic using an optin form, then not only can you promote your own software but also any software that launches. Long term this will be much more beneficial to you

25th Mar 2016, 05:51 AM	#5
Firecart Active Warrior Join Date: 2015 Location: India Posts: 35 Thanks: 4 Thanked 7 Times in 7 Posts	Re: Is this an ok conversion rate? Share on: Tha's an Ok conversion rate. Yes, there is always a scope for improvement. Checkout customers behaviour on your website and try to improve those section where are existing from a website. Through inbound marketing software, get connected to active as well as inactive customers and share relevant content. This might help you to understand and help to boost revenue - Inbound Marketing Strategy to generate more leads \| Firecart.io

28th Mar 2016, 12:26 PM	#6
AlanCarr Ace Copywriter War Room Member Join Date: 2008 Location: Tropical Island... Posts: 412 Thanks: 61 Thanked 66 Times in 48 Posts	Re: Is this an ok conversion rate? Share on: It's reasonable but impossible to say if good or bad with so little information. AC
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29th Mar 2016, 09:09 PM	#7
pbgDave Warrior Member Join Date: 2015 Posts: 10 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Is this an ok conversion rate? Share on: My insurance related websites tend to have 50-90% conversion rates, although that includes clicking on our phone number and not necessarily calling. Make your page easier to navigate, your message more compelling, and keep trying!

16th May 2016, 04:35 PM	#8
themebounce Warrior Member Join Date: 2015 Location: Santa Rosa, CA Posts: 22 Thanks: 3 Thanked 2 Times in 2 Posts	Re: Is this an ok conversion rate? Share on: For visitor to purchase from general traffic 1-2% is industry standard. So, you are doing average. You could always improve your conversions. If you aren't capturing emails you are losing a ton. You can email them to warm them up and have them convert later if you doing that. There are plenty of things to test. Getting the traffic is usually the hard part for most people.
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