Beginner Testing
 

I am currently putting together an affiliate marketing campaign in which I will use Bing Text Ads for a Clickbank product. I have taken the time to study copywriting techniques, read up on the importance of a fast loading lander and now need advice on testing. What is a basic testing setup recommended for a first time marketer using PPC? Several ads + several landers? I don't want to get overwhelmed and confused but do want to develop the habits of analysis to be successful.

Re: Beginner Testing
 

"Several ads + several landers?"

Yep. Thats the route you should usually take when testing out campaigns. In that way, after the initial test you get to know what ads/landers perform better and then optimize further or scale it up.

Re: Beginner Testing
 

Just what the author above me posted.
But I'd also advise you to do A/B testing on headlines.