WalterLee

Local business web sites often focus on increasing online sales, growing social media pages, and marketing their brand, but phone call conversions are just as important.

Even with the prominence of the Internet, having a business line is still important for your business. Attracting new customers, making sales, and scheduling appointments/reservations are still commonly done over the phone. When you are optimizing your web strategy and SEO, one of the things you want to focus on is converting your web traffic into phone calls.

To improve your conversion optimization, there are some steps you can take to increase the number of calls your business receives :Tips to Increase Phone Calls from Local Business Web Sites

rusilja

Those are good reads.
Here are some practical tests using A/B testing to optimize phone call and contact form conversion rates: Simple tips to improve your contact form conversion rate - Marketing tutorials - Conversion Rate Optimization | Clicktrait

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