12th Jul 2016, 01:50 AM | #1 |
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After building for 11 months on our platform we are up and running online for about 3 months, so far the traffic flow is very low but it is converting. I receive about 5 - 20 visitors a day with a conversion rate of +- 20% - 30%. This traffic is all from organic sources (google, facebook, forums, twitter,...) Now I want to increase this organic traffic and keep or increase the conversion rate. This is where it all goes wrong... I simply can not increase the traffic while maintaining good conversion rates. If I spend the whole day marketing, outreaching,... The traffic actually grows, but fewer conversions are made and the bounce rate increases a lot. This is all organic traffic, paid advertising is another beast that I am learning to control, and this seems to work with a lot of A/B testing and taking some losses. How would you promote a product (SaaS and Hosting) to gain high converting organic traffic? So far I am already Creating new blog content/press releases every week, getting the word out locally (works like a charm) and getting more active on relevant forums. Our mailing list finally starts to look like 'a list', so this should create a good source of traffic with a weekly newsletter/promotion. I have been thinking to hire an SEO specialist to help us rank faster and drive more organic search engine traffic. |
12th Jul 2016, 04:46 PM | #2 |
Still im untangible War Room Member Join Date: 2010 Location: London
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So you have been getting consistent conversions for the last 3 months with 5-20 visits per day? And by increasing the traffic you mean just aquiring more of what you have already been getting (which seems to be converting ok) ? |
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13th Jul 2016, 01:49 AM | #3 | |
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The consistent conversions are going on for about 2 months, the first month we took it very slow as our product was brand new and could contain some bugs. With increasing conversions, I mean targeting organic visitors that convert as well as the visitors I have at the moment. for example: for every 20 visitors I have about 2 conversions. When I boost the amount of visitors to 100 a day with other methods the conversion rate does not increase, it stays about the same. Instead of converting 20%, I only convert 2% | |
13th Jul 2016, 10:41 AM | #4 | |
Still im untangible War Room Member Join Date: 2010 Location: London
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Have you been gathering any data? | |
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13th Jul 2016, 01:22 PM | #5 | |
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converting, gaining, traffic |
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