Google Products - What is your Conversion Rate?
 

Hi,

If you using google products for your product marketing what conversion rates are you getting?

Myself at the moment I have managed 1.92% - that equals a loss of about £150 to £200..

Re: Google Products - What is your Conversion Rate?
 

So every purchase you are taking a net loss? not good. I will assume you are targeting multiple terms.. I would first pull the lame ones... I would ensure you have a dynamic page that matches the lead term OR you will need to create a page for each term.

REALLY look at the others you are sharing ad space with. See what they are doing that maybe you are not. USP - free shipping - markup with a discount. Where in the realm of cheapest to highest are you priced? If you are the lowest, what are you doing to add trust? If you are the highest, what are you doing to justify the price? - I like to come in the middle, and do both... push trust ( no hassle return ) and then push authority and better than hint at the expertise of your staff, and the reliability of the product - justify the price. In some cases just implying your item is 100% genuine and not a Chinese knock off helps.