Increasing Conversion Optimization on Site
 

What would you do to my webpage AMSOIL Dealer to Optimize the Conversion rate increasing sales and customer action? What are major motivational tactics and strategies to use?

Re: Increasing Conversion Optimization on Site
 

#1 ditch that fake-windows-xp-looking bottom bar. It's horrific.

Other than that, the site is REALLY busy. There isn't a single clear call to action. I feel like I'm in Vegas, flashing lights everywhere.

How many visitors a day are you getting? Do you have goals for conversion?

Re: Increasing Conversion Optimization on Site
 

You have a well-developed set of content. This is great, and a lot of websites struggle with this. The clay is there, you just need to mold it better.

Unfortunately, the design of your page is very busy. The viewer's senses are overwhelmed and it is difficult to get your bearings straight. There is a lot of information being pushed at once and it is hard to focus on any one thing. Plus, the design is a bit dated.

I would suggest hiring a designer to do a visual overhaul of your page. Aim for something more modern. Break the content from your home page into separate pages. Entice the user to explore and become engaged. Offer a clear call to action on each page.