24th Oct 2016, 11:26 PM | #1 |
HyperActive Warrior Join Date: 2016 Location: Canada
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Internet marketing is an evolving field and to achieve best results from your target niche requires adaptability as well as doing something which is entirely different from your competitors. Achieving online conversions requires putting an effort on your landing pages and ads so that online shoppers feel inclined to check it out and consider your product for purchase. In this thread , I'll list some important elements that should be kept in handy when you go out to promote your stuff for a particular demographic. Images Here's a thing guys!! A top-notch product image has a power of persuasion which lengthy text based advertisements fail to achieve. An image itself is a proof of authentication provided by a seller which is more than enough to satisfy what the customer is expecting. That's why a lot of successful marketers out there put up various orientations of their product images so that customers could zoom in and out of the product from different angles. To reap the most benefits out of it, you should try using product listing ads to increase the number of images in the SERP ( Search engine results page). Also spice these ads from time to time with price drop alerts and updated product ratings. Product reviews Around 70% of the online shoppers look for product reviews. It's a great source to make your product look credible in front of other competitors. One of the best way to achieve that is to incorporate review extension through which you can attach business reviews from reputable third party source. Comparison between products A side by side comparison between you and your competitor's product can clearly layout the difference and will make it easier for the customer sitting behind the computer to make an informed decision. I always prefer a graph or a table like format to put forward different specs comparisons. It makes it easier to grasp the general concept behind the product. Customer Testimonials Customer feedback is essential for you to propagate your business. Even if your product is expensive than your competitor , customer testimonials help you survive in the market with the cheapest alternative available. Cheers James |
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