[Nate Morse]

Hello everybody,

This is my first post, but I have been reading Warrior for a few months.

Anyways...

I run a site that has RV listings and info products with an active RV shopper audience.

I am trying to get more leads by providing a lead magnet, the "Small Motorhome RV Buyers Worksheet" that I believe will help Small Motorhome RV shoppers which I put on our small motorhome page: Small Motorhomes | Find the right small motorhome for you

...I chose a LeadPages-LeadBox that pops up 3 seconds in and then doesn't show for another 10 days.

It has 600 views and with no paid traffic and has a 1% conversion rate (6 signups exactly.)

Is this good or should I try a different product? I have ran 3 split tests so far and can't seem to get over this 1%.

Thoughts?

[yukon]

Nice looking site.

• What's your ultimate goal?
• Are you just collecting emails?
• What's converting at 1%?

[Nate Morse]

Thanks Yukon.

• What's your ultimate goal? - To have another source of revenue by selling info products that help buyers through the RV shopping process(which is rediculously confusing). Here are all the info products RV Shopping and Buying Resources - RVingPlanet
• Are you just collecting emails? - We also sell leads to the dealers but right now I am focusing on the info-products. For the goal of info products, we have direct purchases, The rest are mode through email marketing funnels that go from lead magnet TO Trip Wire TO Product.... or if someone submits a lead about an RV we use that as the LeadMagnet and then via email marketing introduce the TripWire. The info-products have a purchase conversion of 3% counting trip wires and the product(which is a bundle of the tripwires plus a bonus collection)
  
• What's converting at 1%? - The leadmagnet pop up on the small motorhome page, a worksheet to help them through the stage of shopping I believe they are on.
  

[AriCooper]

I'd imagine if I was in the market for an RV, I could care less about a "buyers guide worksheet". They are looking for the best RV they can get for their budget, or maybe for reputable dealers, or maybe they are looking for the Benz of RV's...

So maybe it is your lead magnet itself.

Maybe if the lead magnet was:

"Don't fall into the RV Sales Trap! Learn how to save 5-15 percent while scoring the RV of your dreams!"

I'm just shooting from the hip and off the top of my head.

Also, it sounds like your web browsers are being offered this pop up? It may be easier if you direct the interested people to an actual landing page vs a pop up. (things to test)

Oh yeah, here is a screen shot of a recent lead magnet I ran just the other day. This is cold traffic ( I know a few things about conversions):
free image uploading

[yukon]

Originally Posted by Nate Morse

Thanks Yukon.

• What's converting at 1%? - The leadmagnet pop up on the small motorhome page, a worksheet to help them through the stage of shopping I believe they are on.
  

Ok, so your split test was all about the popup/email, right?

You split test the Copy on the popup?

If that's the case (split test popup Copy) I'd keep repeating dozens of additional split test on the popup Copy. I'm guessing you had a lower conversion than 1% before the split test, so, you did make progress. Right?

Repeat new split test, over and over...

Keep track of the old Copy on each split test and use that to your advantage, you should start seeing trends. What works, what doesn't work.

Start with 10 unique ads, run the spit test, dump the 6 lowest conversions, keep the 4 best conversions and add 6 new split test to the batch. Run the 10 split test again. Repeat... until you get the conversion rate you want/need.

As long as you have unique traffic you can do this all day, everyday, until your happy with the results.

[Nate Morse]

Yukon.

How many visits till it's time to make a new split test you think?

[yukon]

Originally Posted by Nate Morse

Yukon.

How many visits till it's time to make a new split test you think?

Really that's up to you. The more traffic you have and the longer a campaign runs will give you more detailed data.

If that's 600 unique traffic per day in OP I'd still run a new campaign per day, at least starting out so I get a better idea which direction to go with the Copy. Sometimes traffic is tricky in how they respond, what you (anyone) think is best might not be the best at making traffic perform an action (optin, etc...).

Example, maybe traffic responds to tips (ex: 10 Tips for a higher RV resale.).

...or drama (ex:10 Reasons why I will never buy a used RV).

...or mystery (ex: 10 Beginner RV tips I should have known).

My point is, there's a bunch of angles you can use to build your list. You could even split test seasonal Copy (ex: winter RVing).