I'm happy to say that I'm all over it now though and can tell you in no uncertain terms that for the majority of my posts, the infographics win hands down in terms of views, shares and overall engagement. I just use a basic app to create them (Canva) so while they're never going to break the internet, there's nothing too technical about creating them which means that anyone can do it.
Here are a few reasons that I think infographics shout so much louder to your audience.
When people are browsing the internet and they land on your page, you've got about 6 seconds to grab their attention before they head over to the next site. If your content is too long, they'll be off! An infographic can give the same information as a blog post but in one quick browse (way under those precious 6 seconds), the reader can get an idea of what your post is about and then hang around to get the in depth version. Readability is the aim of the game here, and there's no doubt that for the average internet user infographics win hands down.
Pictures convey emotion.
It is a known fact that if you want a person to feel something, you should show them a picture of someone else feeling it. Infographics can contain pictures of humans being happy, sad, angry and any other emotion that you need them to feel. This could take a couple of sentences to get across in your copy by which time the moment is lost and your audience is on to the next thing.
Pictures talk in any language.
Pictures remove any language barrier that exists between you and people from other countries. You can speak your message in a thousand languages without non-native speakers getting confused or misunderstanding your messaging.
People prefer visuals.
This isn't my opinion, its just the way that brains are made up. Drawing diagrams to explain a point is so old hat because it works. Infographics are clearer, offer more explanation and convey your message in a much more simpler form than text does.
Ill be honest, I still get good engagement with my written content too so I'm not yet ready to give it up all together, but the infographics that I use get great results and I think its for those reasons listed above.
What have you had the most success with and why? Images or text?