12th Feb 2017, 09:09 AM | #1 |
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I just tried sending out a personalized email to 20 people who recently ordered (and I verified with their tracking number that they received the product, and I got a whopping two responses. One person wrote one sentence and one in-complete sentence, and the other person replied to the email. I even included a link directly to the product to review in the email. How could I have done this better? Here's a real example. I blanked out personally identifiable information. --- Hi Edward, Once again thank you for your XXXXX order and I hope that your XXXX enjoy it as a much as you do! We've recently added a reviews section to our site that will help people make decisions on which XXXXX would best suit their needs. After all, there's no better advice than advice from an actual user! Hearing from our valued customers will also help us improve our products and customer service. If you could kindly take a couple of minutes of your day and write a quick review, we would greatly appreciate it. To write a review, go to the product page for the product(s) that you ordered and click on the "Reviews" tab. Then click the link that says "Write a review." https://XXXXXXXXX.com/products/product-name In exchange for your time, here's a $10 coupon that you can use for your next order (its good until February 28, 2017). Enter it in while checking out. XXXXXXX Thank you so much and have a wonderful evening. Please let us know if there's anything else that we can do for you. |
13th Feb 2017, 12:44 AM | #2 |
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2 out of 20. Actually, when you are doing it for the first its really tend to go horrible. Many people send hundreds of emails and then get 2 or 3 but in this case I have to say that its pretty impressive. Here is an opinion first send a stand alone thank you email and then send it. And if you are giving coupons then I will suggest keep it around 15% with respect to original price. |
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13th Feb 2017, 05:50 AM | #3 |
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I agree with expmrb. 2 responses out of 20 doesn't suck, for your first try. One other suggestion I offer you is, tell them you will give them the discount in "exchange" for their review. When I ran my E-commerce site, I once sent out an email asking customers to take a short "customer service" survey. At first, I used the method of paying them a discount coupon in advance (thinking the law of reciprocation would take effect?) The response was minimal. Around - 0.5%. Although I did notice a lot of people still used the coupon. So repeat sales is a good thing, but I was really going for the customer feedback this time around. Another time I tried an email that said I would like to pay them for 2 minutes of their time. If they would answer a quick survey, they would receive a discount on anything, and everything, on my website. The discount was the same 15% off, but the response from my second email was closer to 20% I think the lesson learned was... people are willing to help out, but they are busy (or lazy?) so give then a reason to give you their time, but don't pay them in advance?. |
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24th Mar 2017, 06:05 PM | #4 |
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That was good advice. I know I have personally intended to give someone a testimonial but get busy and do not get around to it. A discount in exchange for the review would, I believe, be a nice incentive to remind me.
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26th Mar 2017, 05:29 PM | #5 | |
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I know when someone gives me exceptional service, I always think "I should go give them a good review. They deserve it." But if I don't get to it immediately, then life ends up distracting me from doing it. Then the next thing ya know... weeks have gone by. A little reminder can sure help. (and a monetary incentive doesn't hurt either ) | |
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28th Mar 2017, 03:09 PM | #6 |
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2 out of 20 is actually quite good, it's 10% of your buyers! I've conducted large scale interviews with thousands of people with a much lower conversion rate than that. Here's some advice for getting even more reviews as you go along:
But most importantly just keep at it. The reviews will come as long as you're engaging with your audience. Good luck! |
28th Mar 2017, 09:36 PM | #7 |
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6th Jun 2017, 09:18 PM | #8 |
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Use ReviewTrust.com
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7th Jun 2017, 11:48 PM | #9 |
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Hello, Change your coupon statement to the top. You'll see a rather big boost in conversion as you'll engage the reciprocity principle. People tend to feel that they must give something back when they're getting something for free. Also, don't say that you're giving them this in exchange of the coupon. It will just make it look like a transaction and make them ask themselves "it is worth to have my name there for $10?". Give them the coupon for free and then ask them for the testimonial. The reciprocity rule is found in the basic programming of human psychology and works every time. Best regards, Razvan Rogoz |
11th Jun 2017, 11:33 AM | #10 |
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Well, this really is a very hard task. It's better to have a rating system/starts
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