Do you send branded SEM traffic to your homepage?

by timokeefe 3 replies
It's something I've never really seen much data on, but have heard a few differing opinions. Some people swear that branded SEM traffic should go to your normal homepage, others insist that it should have it's own landing page.

Which side are you on?
#conversion rate optimization #branded #homepage #sem #send #traffic
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  • Profile picture of the author expmrb
    I will say landing page ofcourse. Because the products are there so its easy to get sales.
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    • Profile picture of the author ShirleyBrown
      Very True. I'll pick the landing page for this purpose. It even helps you to engage your traffic with other associated products or information.
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  • Profile picture of the author easyquestion
    You test it of course. If your home page beats your landing page, just replicate your home page and make it a landing page.
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