23rd Feb 2017, 04:02 AM | #1 |
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It's something I've never really seen much data on, but have heard a few differing opinions. Some people swear that branded SEM traffic should go to your normal homepage, others insist that it should have it's own landing page. Which side are you on? |
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24th Feb 2017, 12:48 AM | #2 |
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I will say landing page ofcourse. Because the products are there so its easy to get sales.
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1st Mar 2017, 05:12 AM | #3 |
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Very True. I'll pick the landing page for this purpose. It even helps you to engage your traffic with other associated products or information.
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1st Mar 2017, 12:43 PM | #4 |
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You test it of course. If your home page beats your landing page, just replicate your home page and make it a landing page.
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branded, homepage, sem, send, traffic |
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