mavricks

Hi there,

What's your typical conversion rate of monthly visitors to your site?

I've heard that if you have 50,000 visitors the conversion rate is 0.005%

Is that true?

James Stewart0

I agree with the percentage but it can be at higher rate.

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videoeexplainerpune

Let's say you made 20 sales last year and you had 100 inquiries/ leads. Your sales to lead conversion rate would be 20%. Example: If you made 20 sales in a month and you had 2,000 unique visitors to your site, your conversion rate would be 1%.

mavricks

Is there an average conversion rate of sales a site would have, or does it really depend on the offer they have advertised?

I'm looking for people who have traffic to their sites (blogs, ecomm, etc) but was told that someone who has 50,000 visits a month will usually get 5 - 25 sales.

wifiboos

Your conversion rate depends heavily on the quality of you sales conversion process and on what problems it solves for them. You can look at site visitors as a mix of those with intent to research information and those who might seek a solution to a problem you can solve with content you provide on your site and with added paid products you can produce or affiliate with.

If you filter sign-ups to those visitors who want solutions to solve a problem and are willing to pay for that. You can have a sign up that filters out people without buyer intent through the use of negative statements that would deter those not willing to pay. This way you can maximise the quality of your traffic based on those that sign up and those that convert to buyers. This is where to focus on conversion, not just on site visitors. You need targeted visitors to a target converting offer to make real money. You could use Adwords to attract additional income from the rest of your site visitors

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SARubin

An average conversion rate for most of the legitimate commerce businesses I work with is at least 2% (usually more). Blogs could be lower because a lot of people show up to blogs only looking to read an article, etc.

But honestly, if the site is designed to sell anything, then a 0.005% conversion rate tells me something is wrong with the sales process.

The first things I'd consider, are...

1. The quality of traffic is extremely UN-targeted, and low quality (like if you're paying someone over at fiverr to send you 50,000 visitors a month)

2. Perhaps the site design is not user friendly (and people are having a hard time navigating it, and/or making a purchase)

3. The copy isn't doing it's job. (and it's not compelling many people to buy what you're selling)

There could be other reasons as well, but those are the first 3 that I would diagnose.

Unless you're selling a high ticket item where a few sales is paying for all of your business expenses, and still allowing for a good profit every month? But if you're selling a high ticket item, then you should be able to pay for better marketing.

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Chad Sanderon

Conversion Rate is the number of "conversions" (or any action that's relevant to track across your website like email signups, add to carts, video plays, etc) divided by the total amount of visitors on your site. Your conversion rate will change depending on your total sales.

If you had 1000 sales over the course of a month and your website had 20,000 unique visits in the same time period, the Conversion Rate equation would look like this-

1000 (Sales) / 20,000 (Unique Visitors) = .05 x 100 or 5%

A breakdown of conversion rates from high to low would look something like this-

4 or higher: Very High
3.5-4: High
3-3.5: Above Average
2.5-3: Average
2-2.5: Below Average
1.5-2: Low
1.5 or Lower: Very Low

But if you have a low conversion rate it doesn't mean that's necessarily bad. For example, car shopping online has a very low conversion rate to buying much cheaper items. So the conversion rate is lower, but the revenue per user is often equal or higher.

Phil Tro

The conversion rate depends on the traffic source and the product you are selling. At the end, it does not matter. It matters how much money you get to make X€ revenue. Optimizing conversions often means getting a higher number of conversions, while nobody cares about its quality.