Troubleshooting conversion...
 

Hi,

I have just recently started a monthly subscription newsletter.

Here is my process:
Send paid/free traffic to squeeze page with free product
After optin sent to sales page

I am currently getting a 2% CTR on my FB ad however my optin rate is sitting at 3%

This seems low!?!?!

So my question is....

Is my low optin rate the result of my landing page
or
Could my low optin rate be due to the traffic I am targeting
or.....
Could it be both?

I don't want to scrap everything and start again

Please lend some insight

Thanks

Payo

RE: Troubleshooting conversion...
 

it depends on both factors but in my opinion your traffic targetting is not right.

RE: Troubleshooting conversion...
 

Why do you say that?
What would make you lean more towards targeting?

RE: Troubleshooting conversion...
 

Its likely a combination of both. A 2% CTR sounds huge to me, so your traffic must be very targeted. If that traffic is not converting there is a disconnect between your ad and your offer. In other words, when they arrive on the landing page they are not seeing what they expected to gain from the ad. So I would suggest that either:

a) Your ad is over promising
b) Your landing page is under delivering and not giving them a strong enough reason to sign up.
c) The offer itself isnt enticing enough

Consider adding a benefit focused headline, enticing bullets and what they gain from signing up, provide proof with a testimonial or bio on why they should trust your advice.