Literally zero conversions what is wrong

by Chaz Butler 67 replies
I need help please! we are driving traffic to this site and while I have received lots of positive feedback from the client on how much they like it, there are no phone calls or form submissions.

That does not work for me! I am very open to some critique on this need to fix it new site and address 5/17

Please help we need these pages to work.
#conversion rate optimization #conversions #literally #wrong
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  • Profile picture of the author Mark Singletary
    What are you doing to promote the site? Are you getting traffic but they just aren't signing up?

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  • Profile picture of the author Chaz Butler
    correct i have PPC and FB traffic coming just no leads

    A little old to be such a Rookie

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  • Profile picture of the author helisell
    Website has no compelling headline. A graphic covers half the 'above the fold' area. No call to action. No clear benefit is offered. No 'get them on a list' mechanism.

    The site breaks most of the 'rules' of good web design, that's why you have no activity.

    Just google 'what makes a great landing page' and all will be revealed.

    Just an old goat who knows quite a lot about sales and marketing.

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    • Profile picture of the author Chaz Butler
      Great thanks, I have made a number of changes to get it much more in line with that feedback.

      A little old to be such a Rookie

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    • Profile picture of the author ashleygfit
      I agree with helisell, you need a headline to grab them in! Also when I see "training sessions" I wonder if these are in person or online? What is different that you offer besides other trainers? Your price may be competitive but do you have a "special" technique or result that can be found nowhere else. The first pic is great, if you had more that would be better!
      How are you driving traffic?
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  • Profile picture of the author jamesbartram
    Hey Chaz,

    Hope you are good!?!

    Just wanted to chime in here if that's cool. Thanks for your post, in regards to form submissions, being able to capture a potential clients email address is really important in that you can (or your client) begin to follow up with that person, and start building a relationship with them.

    Over time, if done correctly that will lead to a higher chance of success with conversions. In this scenario though, to stand a better chance of increasing submissions, if someone was visiting the page, the main areas i would initially amend are:

    - The first thing i noticed is that at the top of the page, there are so many opportunities for a potential client to leave the page. It's distraction central in there. What i mean by that is, at the top of the page, there are 6 buttons, so 6 links, 6 lure-me-away-from-the-page buttons enticing people to move onto something else. You may need to think about having a separate page to capture the email address. I refer it as a squeeze page, i know others do and some don't but ultimately it's a page designed to squeeze an email address out of someone.

    - I haven't checked it on my mobile, but on my desktop, i would need to scroll down the page before i see a 'Call to action' for that potential client to do something (i.e 'call me', 'submit'). I'd advise, keeping it above the fold which has already been mentioned, but that way, it's minimal effort for anyone looking at it. They will know instantly what to do without having to scroll, just making the experience neater for them.

    - You could have a small logo at the top, no buttons (zero distractions), with a headline that grabs someone's attention like "Free Video Reveals A 10 Week Weight Loss and Body Transformation Programme That Could Completely Change Your Life". I'm just thinking off the top of my head with that, but underneath that headline, you could have a name/email field to fill in (less information required the better), with a call to action button saying "Tell Me More" or "Give Me Instant Access To This Video". From here, the potential client would move onto another page with a video explaining the '10 week.....'. On this page with the video (called a bridge page), you can link out to another call to action, for them to sign up etc.

    -From here you can follow up with them through email now you have it, building a relationship with anyone who doesn't go for the offer straight away.

    Hope that helps Chaz,

    Let me know if you need anything else.

    Take care,

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    • Profile picture of the author Chaz Butler
      Hey James thank you for that, I have already removed the Navigation and reduced the size of the logo substantially, Added a call now button for mobile and a sign up now button above the fold for desktop/tablet, restated the offer so it is clearer.

      can i ask you to look again?

      A little old to be such a Rookie

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  • Profile picture of the author helisell
    Still no compelling headline? Still no 'great reason to be interested'?

    Just an old goat who knows quite a lot about sales and marketing.

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    • Profile picture of the author Chaz Butler
      ?? that is a screaming deal literally 1/3 the price of a typical boot-camp that generally offer no nutrition. The headline matches the ads that people are absolutely responding too?? I am missing something.

      A little old to be such a Rookie

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  • Profile picture of the author dburk
    Hi Chaz,

    1. The landing page needs a more compelling value proposition. Local competitors offer way more value on their websites. Local competitors are offering "Free 7 day guest pass" while your value proposition is a price of $159 for 25 workouts. Using pricing as your value proposition only works when you are clearly the lowest priced offer. Free beats $159, so find a better value proposition.

    2. The CTA button on your homepage hero unit is non-functional. I can't see many folks signing up with a broken button. An easy fix.

    3. There are usability issues with the basic layout that creating friction. The center-aligned text gives it a more even look, but at a high cost to usability. This creates a negative experience for users trying to read text blocks with multiple lines of text. This could easily be fixed. Try using left aligned text when you have a multiple-line block of text.

    Those are all things that could easily be fixed in about an hour and will likely give you the biggest boost to campaign performance. There may be plenty of other issues, related to traffic sources, however I can only comment on what I can see.


    Don Burk
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  • Profile picture of the author ryanbiddulph
    Looking much cleaner Chaz. Good job

    I see one glaring problem though. It's a fundamental problem too.

    The domain name.

    When I see a domain name like that I see a disconnect. Something is off. 2 names in essence. It seems not too professional to me. I am obsessed with branding and all but really, even as a newbie web guy or casual visitor I would wonder why the website owner did not buy a 1 word, clear, easy to understand domain name.

    You'll definitely boost conversions and get calls and all that good stuff but if you just went with maxlaguna methinks you'd convert a lot more folks. A trust issue, or a clarity issue.

    If you cannot go with maxlaguna just go with something similar. As long as it is one domain name and reflects the company or opportunity being promoted you should be good to go.

    Other than that your changes are looking solid. I dig the overall message and the fact that the page is not too hyped out or over the top. Good before and afters for proof. Clean enough layout. Sweet add at the bottom with the success team. This humanizes everything. People are behind the opportunity. Humans. People who will help you reach your weight loss goals. Happy, smiling people. Good stuff. We eat this up on a deeper, subconscious level more than we realize. Sometimes IMers forget this.

    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    Retire to a Life of Island Hopping through Smart Blogging at Blogging From Paradise
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  • Profile picture of the author Eden A
    Okay so first thing drop the price from the headline.

    the price comes after you get them hooked
    to your product and they are anxious to buy.

    *Why does this program change everything?
    How it can help them? is it going to be fast?
    slow? try to do a new headling while keep that in mind.

    *In the page add a call to action button.
    How they can act if you won't tell them how and
    where to act?
    You need to guide them to act.

    *And put some info about you.
    they need to know who is behind this.
    get them to trust you and then start on the benefits
    of the protcts.

    Hope that helps.
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    • Profile picture of the author Chaz Butler
      The price is in the ad that brings the traffic so its out of the box already, but I get the point and have adjusted. I am changing the button text to be more directive, "Guaranteed results" and "Call Me Now" rather than learn more etc.

      A little old to be such a Rookie

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  • Profile picture of the author yukon
    Learn More?

    That's the best you've got for a call to action?

    I'm not trying to be an ass but I'd fire you for a Learn More.

    Get a checkout form above the fold with a short description of what they're buying. Do it!

    What the hell is this (image below)? Do you want leads or do you want sales? I can't even buy this stuff If I wanted, there's no checkout. What are you doing? Why do you want to call me?

    Be your best self. - Darryl Philbin
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    • Profile picture of the author Chaz Butler
      yes Leads are the precious commodity right now, getting folks to buy a $159 or $350 package from a FB or PPC seems far fetched, although i am putting together a buy now option for folks that will run with the next 10 week challenge.

      They have a solid conversion rate when we get people on the phone its getting the calls and numbers that have eluded them. so that is what we are shooting for with this. prominent call now button on mobile. and easy to submit form with evidence and a guranatee.

      learn more is weak i have updated that to "Guaranteed Results"

      Direct feedback does not make someone an Ass, that you took time to reply is a blessing

      A little old to be such a Rookie

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