Register Advertise with usHelp Desk Today's Posts Search

Thread Tools Search this Thread
Unread 19th Jun 2017, 07:52 PM   #1
Warrior Member
 
Join Date: 2017
Posts: 4
Thanks: 0
Thanked 0 Times in 0 Posts
Default
0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Hello, Warriors! I've recently found out about Drop Shipping, and created a Shopify store. I sell various things such as men and women's clothing/accessories. For marketing, I'm currently using Facebook ads, Google Adwords, and I have an Instagram up and running. I have over 2,000 impressions on Facebook, 12 site clicks, and no sells, it's quite embarrassing.



Don't make fun of the fidget spinners, I know it's a dead trend, but a few bucks made is a few bucks made. ;)
RodneyC97 is offline   Reply With Quote
Unread 20th Jun 2017, 05:50 AM   #2
Tony Marriott
War Room Member
 
Tony Marriott's Avatar
 
Join Date: 2009
Location: UK
Posts: 1,294
Thanks: 381
Thanked 549 Times in 406 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

2000 Impressions and 12 clicks to your site is not unusual.

Impressions turn to clicks based on targeting and your ad quality/offer.
Improve change any of the above to test for better click-through.

12 clicks is not even close to being a number you can measure conversions by. Get 500+ (1000 is better) clicks and things may look a lot different.

Average conversions are usually over thousands of clicks they do not run evenly over a few clicks. i.e. 20% conversion may still see no sales in the first 100 clicks let alone the first 12.

Tony Marriott is offline   Reply With Quote
The Following User Says Thank You to Tony Marriott For This Useful Post:
Unread 20th Jun 2017, 09:34 AM   #3
Adwords Certified Coach
War Room Member
 
4DayWeekend's Avatar
 
Join Date: 2012
Location: West Midlands, UK
Posts: 477
Thanks: 272
Thanked 351 Times in 130 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

You'll need a few more than 12 clicks to have a decent idea of your website's conversion rate. I believe the average conversion rate for an online retailer is 3-4% - so you've got nowhere near enough to judge yet.

4DayWeekend is offline   Reply With Quote
Unread 20th Jun 2017, 12:16 PM   #4
HyperActive Warrior
War Room Member
 
Join Date: 2011
Posts: 341
Thanks: 21
Thanked 68 Times in 64 Posts
Default
Re: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

1. Can you add a link to your store?
2. You certainly need to wait a bit till you get more visitors to your site.
3. After this, try to make tweaks to your page till you get the biggest number of conversions.
4. When it comes to clothing, you need to have a widget with suggested products in the Checkout page. I've seen these convert really well in this kind of websites.
5. Facebook and Instagram are the platforms you should insist on. I wouldn't invest to Adwords. I would start from Instagram and then invest part of my advertising to Facebook (70% - 30%).

Hope these help. If you add a link to your website and FB, Instagram pages, then I could check your sales funnel --there is one, right?

markhimeb is offline   Reply With Quote
Unread 21st Jun 2017, 12:40 AM   #5
Whiteboard Video Rockstar
War Room Member
 
lezzur's Avatar
 
Join Date: 2011
Location: Manila, Philippines
Posts: 27
Thanks: 2
Thanked 1 Time in 1 Post
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

How much have you currently spent on ads? If you can share your figures, it would not only give potential responders some good insight into your targeting, but will also help other readers get an idea about the costs associated with advertising.

Also, it would be good if you can show us the ad design you use to advertise.

Increase your Conversion Rate by over 20% with Whiteboard Animations
Amazing freebies for co-warriors, Full custom illustration. Get Professional Quality Videos without breaking the bank.
lezzur is offline   Reply With Quote
Unread 21st Jun 2017, 06:28 AM   #6
Warrior Member
 
Join Date: 2017
Posts: 1
Thanks: 0
Thanked 0 Times in 0 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Try Instagram shoutouts For clothing and accessories.Find who has good organic followers and make a shout out for your product.Do not pay more than 50$ for shout out.Make sure account has more than 200,000 followers.
ceres909 is offline   Reply With Quote
Unread 21st Jun 2017, 09:14 AM   #7
Senior Warrior Member
 
Join Date: 2011
Posts: 1,176
Thanks: 4
Thanked 196 Times in 190 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Ummmm... it seems your ads were no good to attract the clicks

percentages are very low

maxsi is offline   Reply With Quote
Unread 22nd Jun 2017, 02:21 AM   #8
SEO Company New York
 
Join Date: 2017
Location: New York
Posts: 40
Thanks: 0
Thanked 9 Times in 9 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

As you have a product based website and theme is related to fashion, I would recommend you to run display campaign in Google Adwords and dynamic Facebook Campaign. For Dynamic Facebook Campaign you should have a good number of visitors only then it is beneficial to you. I would suggest you to first run Google Display Campaign and once your website have good traffic you can go for Facebook Dynamic Campaign
softprodigy is offline   Reply With Quote
Unread 22nd Jun 2017, 08:15 AM   #9
DR Copywriter
 
RazvanRogozC's Avatar
 
Join Date: 2017
Location: SE Asia
Posts: 36
Thanks: 5
Thanked 25 Times in 14 Posts
Default
Re: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Hello Rodney,

Without a link, it is hard to provide any form of valuable feedback. Please PM your link.

Best regards,
Razvan Rogoz
RazvanRogozC is offline   Reply With Quote
Unread 22nd Jun 2017, 08:29 AM   #10
Warrior Member
 
stp240's Avatar
 
Join Date: 2016
Posts: 1
Thanks: 0
Thanked 0 Times in 0 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Facebook ads will reward you if a high percentage of people who see the ad, click the ad. Using celebrities can help. Make sure you have targeted the right demographic down to where only your target audience will see your ad.

Your best bet is to focus on growing your Twitter and Instagram accounts because that is where your target audience is.

You can also comment on popular YouTube videos related to fidgit spinners.

12 site clicks is nothing. Even the most successful websites convert sales at 1-2%. If you have 4,000 visitors and no sales, that would be cause for concern.

When using google adwords, make sure you're targeting long tail keywords that are specific to the different types of spinners you offer. If you try to rank for "fidget spinner" you'll run out of money fast. Where as "buy power bar fidget spinner" could be worth the click.

If I'm being 100% honest, I don't think that your margins will be high enough to promote these products through paid ads. Grind on Twitter and IG and link to your store in every post.

Good Luck.

Tools to Build your Online Business
http://smartbusinessresource.com
stp240 is offline   Reply With Quote
Unread 23rd Jun 2017, 12:01 AM   #11
Sales Funnel Expert
War Room Member
 
Join Date: 2011
Location: Singapore
Posts: 264
Thanks: 41
Thanked 54 Times in 41 Posts
Blog Entries: 1
Default
Re: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

I don't know what you have in your store but some quick advice here.

Choose a specific niche to sell, don't sell everything. Especially you are selling clothing, this niche is super competitive and if you don't niche out, no matter how much you spend on your ads you are just throwing money away.

Think it this way, everybody is selling men and women clothing, how you can acquire small portion of that market? I am saying ACQUIRE not win over competitors, is super hard to win over them since there have been on the markets many years.

Few years ago, I selling Plus size women dress, all I do is advertise on my local app markets and some classified ads. Didn't even use any paid ads and generating few hundred dollar extra just from that online shop alone. Aim a for niche and is easier to acquire them become your long term customers.

Good luck!

newbieleoling is offline   Reply With Quote
Unread 1st Jul 2017, 03:30 AM   #12
HyperActive Warrior
 
jamie3000's Avatar
 
Join Date: 2014
Posts: 363
Thanks: 56
Thanked 83 Times in 78 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

12 clicks and no sales...man we'd all be rolling in it if our conversation rate was 8.3%
jamie3000 is offline   Reply With Quote
Unread 12th Jul 2017, 06:21 AM   #13
HyperActive Warrior
 
Join Date: 2017
Posts: 232
Thanks: 0
Thanked 76 Times in 70 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Hey dude don't hurry up.when you get more data,things become clear.12 clicks it's not enough)
Maxxx333 is offline   Reply With Quote
Unread 13th Jul 2017, 07:26 PM   #14
Warrior Member
 
Join Date: 2017
Posts: 4
Thanks: 0
Thanked 0 Times in 0 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

I appreciate all the feedback guys, I've decided to do iPhone accessories instead. I would link the site, but unfortunately, I couldn't come up with the funds to pay for the Shopify monthly subscription lmao. I'm not giving up, I just need to get myself a part-time job in order to pay for Ads and whatnot.
RodneyC97 is offline   Reply With Quote
Unread 23rd Jul 2017, 04:07 PM   #15
War Room Member
War Room Member
 
Join Date: 2017
Location: San Diego
Posts: 43
Thanks: 5
Thanked 13 Times in 11 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Not enough data to get a read of anything. But what I might suggest is that to be successful, especially in highly competitive markets like clothing, you need to target and serve the most specific niche possible. You're not going to beat Amazon at the selection game. Find a niche that seems underserved and "curate" a selection that perfectly meets their needs.

Then you are going to need 1000+ clicks before you can start to get reliable stats. Watch what those clicks are doing, to find and eliminate your issues e.g are they bouncing or spending some time browsing.
simon leach is offline   Reply With Quote
Unread 24th Jul 2017, 05:39 AM   #16
Warrior Member
 
salesanand's Avatar
 
Join Date: 2017
Location: Bangalore
Posts: 1
Thanks: 0
Thanked 0 Times in 0 Posts
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Shopify has a whole section of articles on conversion rate optimization. But in general, there are two broad areas you can focus on - 1. Increase your traffic, and 2) Tweak your content, site UI and engagement tools to increase conversions.

For the first one, perhaps you should try some paid traffic while you do your optimization and promotion. As for increasing conversions, you should try adding some customer support tools to let your customers talk to you (in addition to a phone number).
salesanand is offline   Reply With Quote
Unread 8th Aug 2017, 06:52 AM   #17
PPC Warrior
 
Join Date: 2014
Location: Toronto
Posts: 82
Thanks: 1
Thanked 13 Times in 11 Posts
Default
Re: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

You need a little patience and more than 1000 clicks (for an eCommerce site) to see results and take action based on that.

PPC & Google Ads Management Service - 400% - 600%+ Average ROI.
Sergio80 is offline   Reply With Quote
Unread 12th Aug 2017, 12:56 PM   #18
ONE DOMAINS
 
onedomains's Avatar
 
Join Date: 2014
Location: SFL
Posts: 26
Thanks: 1
Thanked 6 Times in 5 Posts
Default
Re: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Originally Posted by 4DayWeekend View Post

You'll need a few more than 12 clicks to have a decent idea of your website's conversion rate. I believe the average conversion rate for an online retailer is 3-4% - so you've got nowhere near enough to judge yet.
A branded retailer with TV ads and recognition might get 3% to 5%, but an unknown cart, they are lucky to get a nice fraction of 1% .

It's why big sites are branded and people trust them and buy from them.

A new site with a cart no one knows how to use, well it will be lucky to get over .5% that's half of 1%, sorry to bust your bubble, but unbranded carts do not convert well.

Now if you have a product and do direct to paypal to buy with buttons, people know paypal so an unknown site can do much better than trying to run a cart

my 2 cents based on 22 years in IM and doing mega millions in sales

now we have carts on sites that were branded 20 years ago by free memberships so people knew the sites and they sell well, but its members who know a site for decades

a new product, it's better off on zon or ebay or whatever

new products can do IM with direct buttons to paypal

good luck but I rarely even look at a cart project unless they tell me they have 10 million plus to do Tv branding

Make $1000 Commission with the 1 MEDIA Network PM for Details
onedomains is offline   Reply With Quote
Unread 12th Aug 2017, 03:55 PM   #19
HyperActive Warrior
 
Pedro Campos's Avatar
 
Join Date: 2017
Location: Portugal
Posts: 133
Thanks: 0
Thanked 29 Times in 27 Posts
Default
Re: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Man, it takes patience, trial, and error. My program is converting at 4% of the leads. Try a strategy and if it doesn`t work in one month, try another the next month, don`t get stuck, dude.

Moderator's Note: Affiliate Links are not allowed
Pedro Campos is offline   Reply With Quote
Unread 30th Oct 2017, 04:08 AM   #20
Warrior Member
 
Adrian Ha's Avatar
 
Join Date: 2017
Location: California
Posts: 3
Thanks: 0
Thanked 1 Time in 1 Post
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

I think you should offer good products and service for your customers first. I found some recommendations for you:
Build trust with social proof
Create urgency and scarcity to drive sales quickly
Provide personal Customer Support
Boost sales and collect leads with incentives
Retain customers with Welcome Emails
Optimize the mobile web for better conversions
Source: https://beeketing.com/blog/ecommerce-marketing/
You can read this article and find your own solutions.
Adrian Ha is offline   Reply With Quote
Unread 30th Oct 2017, 06:07 AM   #21
Mark McKeown
 
posinfo1's Avatar
 
Join Date: 2016
Location: Mansfield UK
Posts: 139
Thanks: 100
Thanked 63 Times in 49 Posts
Blog Entries: 34
Default
RE: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

Hi Rodney, You have made a start with 12 clicks. I see that your original post was done 19 weeks ago. How have you got on since? As mentioned in previous replies you need a large number of clicks in order to properly judge your conversion rate.

posinfo1 is offline   Reply With Quote
Unread 30th Oct 2017, 04:58 PM   #22
Midnight Oil Warrior
 
Join Date: 2013
Location: Bridgeport, WV.
Posts: 6,725
Thanks: 3,504
Thanked 6,479 Times in 3,448 Posts
Default
Re: 0% Conversions in my online store! Advice is much appreciated!
Share on: 
fb share twitter share gplus share more share

This thread is downright scary!!! ( Pun not intended with Halloween being tomorrow )

It amazes me that everyone focused on the 12 clicks and basically said nothing of the 1000 impressions. People are saying you need 1000 clicks to better judge the conversion rate... WHAT ABOUT THE 1000 IMPRESSIONS?

You have to keep in mind... A "Sale" is a SERIES of conversions. In this case there is the conversion or the click from the bait / ad. 12 out of 1000 is more than enough data to know that there is something wrong with the bait / ad itself. Be it the message, the graphic, the color, the targeting. A whole lot of things could and obviously wrong here.

Testing starts with getting the traffic right! Crap traffic will return crap results.

So going back to the chain of conversions to make a sale. You have the bait click.. that draws you to the offer. Then they need to lace it in the cart, then they need to open checkout process, then they need to add the data needed.. 1 or 2 pages.. and then and only then do you get a "Sales Conversion"

We are talking 5 or 6 smaller conversions that build to the " Conversion " that counts.. the sale.

In this scenario.. you need to correct the traffic issue.. by correct I mean test the snot out of it. is it the ad that sucks? is it the traffic targeting that sucks? is the product that is being presented that sucks?

Once there is a decent traffic flow - I would say a MINIMUM of 3% click through rate 3 per 100 impressions THEN and only then would I start messing with the offer page and boosting its conversion rate. And with each progression there after get the step before producing a decent rate of conversion and test the next step.. over and over until you are getting a 3% or better Sales conversion.

Keep in mind to get 3% in the end conversion with commerce you will need to bring in 5x to 10x traffic. If a good conversion rate is 3% on the front end bait / ad conversion you will need 15 to 30% of your traffic to CLICK the ad to sustain the common losses of traffic as it moves through your sales funnel to end up with a hopeful 3% Sales Conversion at the end.

Success is an ACT not an idea
savidge4 is offline   Reply With Quote
The Following User Says Thank You to savidge4 For This Useful Post:


Bookmarks

Tags
advice, appreciated, conversions, online, store


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 10:58 PM.