19th Jun 2017, 07:52 PM | #1 |
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Hello, Warriors! I've recently found out about Drop Shipping, and created a Shopify store. I sell various things such as men and women's clothing/accessories. For marketing, I'm currently using Facebook ads, Google Adwords, and I have an Instagram up and running. I have over 2,000 impressions on Facebook, 12 site clicks, and no sells, it's quite embarrassing. Don't make fun of the fidget spinners, I know it's a dead trend, but a few bucks made is a few bucks made. ;) |
20th Jun 2017, 05:50 AM | #2 |
Tony Marriott War Room Member Join Date: 2009 Location: UK
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2000 Impressions and 12 clicks to your site is not unusual. Impressions turn to clicks based on targeting and your ad quality/offer. Improve change any of the above to test for better click-through. 12 clicks is not even close to being a number you can measure conversions by. Get 500+ (1000 is better) clicks and things may look a lot different. Average conversions are usually over thousands of clicks they do not run evenly over a few clicks. i.e. 20% conversion may still see no sales in the first 100 clicks let alone the first 12. |
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20th Jun 2017, 09:34 AM | #3 |
Adwords Certified Coach War Room Member Join Date: 2012 Location: West Midlands, UK
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You'll need a few more than 12 clicks to have a decent idea of your website's conversion rate. I believe the average conversion rate for an online retailer is 3-4% - so you've got nowhere near enough to judge yet.
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20th Jun 2017, 12:16 PM | #4 |
HyperActive Warrior War Room Member Join Date: 2011
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1. Can you add a link to your store? 2. You certainly need to wait a bit till you get more visitors to your site. 3. After this, try to make tweaks to your page till you get the biggest number of conversions. 4. When it comes to clothing, you need to have a widget with suggested products in the Checkout page. I've seen these convert really well in this kind of websites. 5. Facebook and Instagram are the platforms you should insist on. I wouldn't invest to Adwords. I would start from Instagram and then invest part of my advertising to Facebook (70% - 30%). Hope these help. If you add a link to your website and FB, Instagram pages, then I could check your sales funnel --there is one, right? |
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21st Jun 2017, 12:40 AM | #5 |
Whiteboard Video Rockstar War Room Member Join Date: 2011 Location: Manila, Philippines
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How much have you currently spent on ads? If you can share your figures, it would not only give potential responders some good insight into your targeting, but will also help other readers get an idea about the costs associated with advertising. Also, it would be good if you can show us the ad design you use to advertise. |
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21st Jun 2017, 06:28 AM | #6 |
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Try Instagram shoutouts For clothing and accessories.Find who has good organic followers and make a shout out for your product.Do not pay more than 50$ for shout out.Make sure account has more than 200,000 followers.
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21st Jun 2017, 09:14 AM | #7 |
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Ummmm... it seems your ads were no good to attract the clicks percentages are very low |
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22nd Jun 2017, 02:21 AM | #8 |
SEO Company New York Join Date: 2017 Location: New York
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As you have a product based website and theme is related to fashion, I would recommend you to run display campaign in Google Adwords and dynamic Facebook Campaign. For Dynamic Facebook Campaign you should have a good number of visitors only then it is beneficial to you. I would suggest you to first run Google Display Campaign and once your website have good traffic you can go for Facebook Dynamic Campaign
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22nd Jun 2017, 08:15 AM | #9 |
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Hello Rodney, Without a link, it is hard to provide any form of valuable feedback. Please PM your link. Best regards, Razvan Rogoz |
22nd Jun 2017, 08:29 AM | #10 |
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Facebook ads will reward you if a high percentage of people who see the ad, click the ad. Using celebrities can help. Make sure you have targeted the right demographic down to where only your target audience will see your ad. Your best bet is to focus on growing your Twitter and Instagram accounts because that is where your target audience is. You can also comment on popular YouTube videos related to fidgit spinners. 12 site clicks is nothing. Even the most successful websites convert sales at 1-2%. If you have 4,000 visitors and no sales, that would be cause for concern. When using google adwords, make sure you're targeting long tail keywords that are specific to the different types of spinners you offer. If you try to rank for "fidget spinner" you'll run out of money fast. Where as "buy power bar fidget spinner" could be worth the click. If I'm being 100% honest, I don't think that your margins will be high enough to promote these products through paid ads. Grind on Twitter and IG and link to your store in every post. Good Luck. |
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23rd Jun 2017, 12:01 AM | #11 |
Sales Funnel Expert War Room Member Join Date: 2011 Location: Singapore
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I don't know what you have in your store but some quick advice here. Choose a specific niche to sell, don't sell everything. Especially you are selling clothing, this niche is super competitive and if you don't niche out, no matter how much you spend on your ads you are just throwing money away. Think it this way, everybody is selling men and women clothing, how you can acquire small portion of that market? I am saying ACQUIRE not win over competitors, is super hard to win over them since there have been on the markets many years. Few years ago, I selling Plus size women dress, all I do is advertise on my local app markets and some classified ads. Didn't even use any paid ads and generating few hundred dollar extra just from that online shop alone. Aim a for niche and is easier to acquire them become your long term customers. Good luck! |
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1st Jul 2017, 03:30 AM | #12 |
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12 clicks and no sales...man we'd all be rolling in it if our conversation rate was 8.3%
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12th Jul 2017, 06:21 AM | #13 |
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Hey dude don't hurry up.when you get more data,things become clear.12 clicks it's not enough)
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13th Jul 2017, 07:26 PM | #14 |
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I appreciate all the feedback guys, I've decided to do iPhone accessories instead. I would link the site, but unfortunately, I couldn't come up with the funds to pay for the Shopify monthly subscription lmao. I'm not giving up, I just need to get myself a part-time job in order to pay for Ads and whatnot.
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23rd Jul 2017, 04:07 PM | #15 |
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Not enough data to get a read of anything. But what I might suggest is that to be successful, especially in highly competitive markets like clothing, you need to target and serve the most specific niche possible. You're not going to beat Amazon at the selection game. Find a niche that seems underserved and "curate" a selection that perfectly meets their needs. Then you are going to need 1000+ clicks before you can start to get reliable stats. Watch what those clicks are doing, to find and eliminate your issues e.g are they bouncing or spending some time browsing. |
24th Jul 2017, 05:39 AM | #16 |
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Shopify has a whole section of articles on conversion rate optimization. But in general, there are two broad areas you can focus on - 1. Increase your traffic, and 2) Tweak your content, site UI and engagement tools to increase conversions. For the first one, perhaps you should try some paid traffic while you do your optimization and promotion. As for increasing conversions, you should try adding some customer support tools to let your customers talk to you (in addition to a phone number). |
8th Aug 2017, 06:52 AM | #17 |
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You need a little patience and more than 1000 clicks (for an eCommerce site) to see results and take action based on that.
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12th Aug 2017, 12:56 PM | #18 | |
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It's why big sites are branded and people trust them and buy from them. A new site with a cart no one knows how to use, well it will be lucky to get over .5% that's half of 1%, sorry to bust your bubble, but unbranded carts do not convert well. Now if you have a product and do direct to paypal to buy with buttons, people know paypal so an unknown site can do much better than trying to run a cart my 2 cents based on 22 years in IM and doing mega millions in sales now we have carts on sites that were branded 20 years ago by free memberships so people knew the sites and they sell well, but its members who know a site for decades a new product, it's better off on zon or ebay or whatever new products can do IM with direct buttons to paypal good luck but I rarely even look at a cart project unless they tell me they have 10 million plus to do Tv branding | |
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12th Aug 2017, 03:55 PM | #19 |
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Man, it takes patience, trial, and error. My program is converting at 4% of the leads. Try a strategy and if it doesn`t work in one month, try another the next month, don`t get stuck, dude.
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30th Oct 2017, 04:08 AM | #20 |
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I think you should offer good products and service for your customers first. I found some recommendations for you: Build trust with social proof Create urgency and scarcity to drive sales quickly Provide personal Customer Support Boost sales and collect leads with incentives Retain customers with Welcome Emails Optimize the mobile web for better conversions Source: https://beeketing.com/blog/ecommerce-marketing/ You can read this article and find your own solutions. |
30th Oct 2017, 06:07 AM | #21 |
Mark McKeown Join Date: 2016 Location: Mansfield UK
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Hi Rodney, You have made a start with 12 clicks. I see that your original post was done 19 weeks ago. How have you got on since? As mentioned in previous replies you need a large number of clicks in order to properly judge your conversion rate.
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30th Oct 2017, 04:58 PM | #22 |
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This thread is downright scary!!! ( Pun not intended with Halloween being tomorrow ) It amazes me that everyone focused on the 12 clicks and basically said nothing of the 1000 impressions. People are saying you need 1000 clicks to better judge the conversion rate... WHAT ABOUT THE 1000 IMPRESSIONS? You have to keep in mind... A "Sale" is a SERIES of conversions. In this case there is the conversion or the click from the bait / ad. 12 out of 1000 is more than enough data to know that there is something wrong with the bait / ad itself. Be it the message, the graphic, the color, the targeting. A whole lot of things could and obviously wrong here. Testing starts with getting the traffic right! Crap traffic will return crap results. So going back to the chain of conversions to make a sale. You have the bait click.. that draws you to the offer. Then they need to lace it in the cart, then they need to open checkout process, then they need to add the data needed.. 1 or 2 pages.. and then and only then do you get a "Sales Conversion" We are talking 5 or 6 smaller conversions that build to the " Conversion " that counts.. the sale. In this scenario.. you need to correct the traffic issue.. by correct I mean test the snot out of it. is it the ad that sucks? is it the traffic targeting that sucks? is the product that is being presented that sucks? Once there is a decent traffic flow - I would say a MINIMUM of 3% click through rate 3 per 100 impressions THEN and only then would I start messing with the offer page and boosting its conversion rate. And with each progression there after get the step before producing a decent rate of conversion and test the next step.. over and over until you are getting a 3% or better Sales conversion. Keep in mind to get 3% in the end conversion with commerce you will need to bring in 5x to 10x traffic. If a good conversion rate is 3% on the front end bait / ad conversion you will need 15 to 30% of your traffic to CLICK the ad to sustain the common losses of traffic as it moves through your sales funnel to end up with a hopeful 3% Sales Conversion at the end. |
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