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Anyone tried push notifications for conversion optimization?

by Anand Nair
19 replies
  • CRO
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Anyone here tried web push notifications to re-engage website visitors? What do you think about push notifications? Are they useful?
#conversion #notifications #optimization #push
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  • Profile picture of the author Mysterious Robin
    I dunno about you

    but, imo, as a reader I don't want websites reminding me and giving me push notifications

    pop ups are bad when done in the wrong timing too, imo...
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  • Profile picture of the author markhimeb
    It's a great way to keep your followers updated on your latest posts, and increase your site traffic. So, yes, right now everyone is trying this
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  • Profile picture of the author renukoot
    I tried the Push Notification but many of my customers seems to be not enjoying the same.
    However I got some of the leads from it.
    Depends on what type of Push Notification you want and what you trying to convey.
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  • Profile picture of the author Marcin Stolarz
    Hi guys
    What kind of push notifications did you try ? We've recently started PushAd, and we're improving our tool constantly - it'd be good to hear what kind of functionalities are you interested in. Is it just plain notifications or the segmentation, automatic sending on triggers, basket rescue ?
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  • Profile picture of the author PBScott
    I have never accepted a push notification, I hate the damn things, and I don't want to annoy my customers with them.
    Besides I work with emotional sales, mostly selling people on the first visit, having a push notification pop up would most likely ruin the mood and lose me the sales.
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    • Profile picture of the author Anand Nair
      Hi Scott, Thanks for your reply. I would like to know your views on the following things

      * Do you think that, as a marketer you should never retarget your existing customers because it is annoying? (Not just using push notification, but through other channels like email, sms etc)
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  • Profile picture of the author Reddevil007
    Originally Posted by Anand Nair View Post

    Anyone here tried web push notifications to re-engage website visitors? What do you think about push notifications? Are they useful?
    You should be the one telling us more about push notification considering you are selling push notifications as a service via your signature
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  • Profile picture of the author Marcin Stolarz
    Sure thing. Basic facts:
    - 12% of audience signs voluntarily to the notifications
    - users can sign out at will
    - only 10% of them do that
    - the ctrs reach as high as 30%
    - and we save up to 6% abandoned baskets
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  • Profile picture of the author The Little Market Bunch
    Yes Push notification is good for our buisness.
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  • Profile picture of the author mixergrinder
    Yes it is really useful for your business purpose. So trying push notification is really great in my point of view.
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  • Profile picture of the author poweredspeaker
    I have tried it before. But now i stopped using it. Push notification is not popular now a days.
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  • Profile picture of the author acnescars
    Yes you can use push notifications but the result will be very low in this. If it is k for you then you can go with it.
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  • Profile picture of the author portablesys
    Push notification is very old method now. It is not working great now a days. So go for other methods.
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  • Profile picture of the author portablesys
    Push notification is not a great idea according to me. Because now a days there are lots of new methods available for conversion rate optimization.
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  • Profile picture of the author bargainbed
    Banned
    Yes i too agree with this answer. But what is the best alternative to this method!!!
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  • Profile picture of the author stephenchong
    Yes we have tried google firebase for that and got some good results. most of the People try to avoid those notifications but if you are sharing some good content, then i will still show some good results.
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  • Profile picture of the author electricguitar
    Banned
    I have tried it once but , there is no much improvement while doing this. So, i stopped this method.
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  • Profile picture of the author GayleFoxworth
    I think no one is using push notification now a days. Because there are lots of new methods are available for optimizing the conversion rate.
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  • Profile picture of the author SharonMaven
    Hey, Not sure you 100% correct. It's true that that is a lot of new methods available, but push is brand new, and really a lot of CPA networks started buying on CPC, and that is a thing that has never happened. Everybody is looking to get in on this. What i'm saying is, don't get left back on this and start testing
    Cheers
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