Performing A/B Tests for Bounce Rate - How?

4 replies
  • CRO
  • |
Hello warriors,
I have 2 versions of pages on my Wordpress site, one with a summary above the fold, and one with a summary at the bottom of the article.

I would like to test out which of the two receives less bounces.

Anyone have any experience on how to do this?

I normally use Optimizely for A/B tests, but it doesn't support metrics such as Time on Page & Bounce Rate.

I need a solution that will work for most analytics software (I'm not using Google Analytics).
#a or b #bounce #performing #rate #tests
  • Profile picture of the author trafficwave
    Any particular reason you don't use GA?
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    Brian Rooney
    TrafficWave.net Email Marketing AutoResponders
    Email Marketing Blog

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  • Profile picture of the author dburk
    Hi Smoker2,

    The obvious choice is Google Analytics with Google Optimize. It's free even though it is much better than most paid solution.

    If you are looking for a self hosted solution then you may want to try Piwik.org

    HTH,

    Don Burk
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    • Profile picture of the author Reddevil007
      Originally Posted by dburk View Post

      Hi Smoker2,

      The obvious choice is Google Analytics with Google Optimize. It's free even though it is much better than most paid solution.

      If you are looking for a self hosted solution then you may want to try Piwik.org

      HTH,

      Don Burk
      Damn dude...how in the world did I miss Google Optimize. Any particular video you can link me related to getting to know more about G optimize or not needed?
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  • Profile picture of the author Smoker2
    I'm using Clicky Analytics which counts bounces a bit differently - any visit lower than 30 seconds is a bounce.
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