Performing A/B Tests for Bounce Rate - How?

Smoker2 · 8th Aug 2017, 04:29 PM

Hello warriors,
I have 2 versions of pages on my Wordpress site, one with a summary above the fold, and one with a summary at the bottom of the article.

I would like to test out which of the two receives less bounces.

Anyone have any experience on how to do this?

I normally use Optimizely for A/B tests, but it doesn't support metrics such as Time on Page & Bounce Rate.

I need a solution that will work for most analytics software (I'm not using Google Analytics).

trafficwave · 8th Aug 2017, 07:30 PM

Any particular reason you don't use GA?

dburk · 8th Aug 2017, 07:32 PM

Hi Smoker2,

The obvious choice is Google Analytics with Google Optimize. It's free even though it is much better than most paid solution.

If you are looking for a self hosted solution then you may want to try Piwik.org

HTH,

Don Burk

Smoker2 · 9th Aug 2017, 06:40 AM

I'm using Clicky Analytics which counts bounces a bit differently - any visit lower than 30 seconds is a bounce.

Reddevil007 · 9th Aug 2017, 11:53 PM

Originally Posted by dburk

Hi Smoker2,

The obvious choice is Google Analytics with Google Optimize. It's free even though it is much better than most paid solution.

If you are looking for a self hosted solution then you may want to try Piwik.org

HTH,

Don Burk

Damn dude...how in the world did I miss Google Optimize. Any particular video you can link me related to getting to know more about G optimize or not needed?

8th Aug 2017, 04:29 PM	#1
Smoker2 Warrior Member Join Date: 2013 Posts: 29 Thanks: 0 Thanked 0 Times in 0 Posts	Performing A/B Tests for Bounce Rate - How? Share on: Hello warriors, I have 2 versions of pages on my Wordpress site, one with a summary above the fold, and one with a summary at the bottom of the article. I would like to test out which of the two receives less bounces. Anyone have any experience on how to do this? I normally use Optimizely for A/B tests, but it doesn't support metrics such as Time on Page & Bounce Rate. I need a solution that will work for most analytics software (I'm not using Google Analytics).

8th Aug 2017, 07:30 PM	#2
trafficwave Brian Rooney War Room Member Join Date: 2006 Location: TX, USA Posts: 600 Thanks: 21 Thanked 101 Times in 71 Posts	Re: Performing A/B Tests for Bounce Rate - How? Share on: Any particular reason you don't use GA?
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8th Aug 2017, 07:32 PM	#3
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 333 Thanked 1,621 Times in 1,287 Posts	Re: Performing A/B Tests for Bounce Rate - How? Share on: Hi Smoker2, The obvious choice is Google Analytics with Google Optimize. It's free even though it is much better than most paid solution. If you are looking for a self hosted solution then you may want to try Piwik.org HTH, Don Burk
	* Get Results - Outsource Your PPC Management \| * Don Burk Advertising & Marketing - www.donburk.com

9th Aug 2017, 06:40 AM	#4
Smoker2 Warrior Member Join Date: 2013 Posts: 29 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Performing A/B Tests for Bounce Rate - How? Share on: I'm using Clicky Analytics which counts bounces a bit differently - any visit lower than 30 seconds is a bounce.